VHL 3404 Introduction to Retail Management

VHL 3404 Introduction to Retail Management

Course code: 
VHL 3404
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Nina Helene Ronæs
Product category: 
Bachelor
Portfolio: 
Bachelor of Retail Management - Programme Courses
Semester: 
2018 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 

 

 

 

 

 

 

 

 

The retail sector is one of the largest industries in Norway. It consists of a large selection of industries with several hundred thousand employees. The sector is the biggest employer in Norway except for Oslo. The industry is developing fast, both nationally and internationally. The retail sector is currently characterized by large units that are exposed to strong competition. Therefore, it depends on the efficient and rational operations to be profitable. The course is consists of topics as industry knowledge in the retail sector, digitalization and understanding the customer.[BS1] [RNH2] 

The retail trade is one of Norway’s largest business sectors. It consists of a number of industries with a total of several hundred thousand employees. It is the largest employer in almost all the counties in the country. The industry is undergoing a rapid development both nationally and internationally. Today the retail trade is characterized by large entities exposed to fierce competition. In order to be profitable, therefore, it is dependent on efficient and lean operation.

 [BS1]Kanskje bedre å bruke avsnittet fra den engelske Lotus Notes  - mer eller mindre likt.

 [RNH2]Ok J

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Learning outcomes - Knowledge

Bachelor Program in Retail Management is a 3-year program aimed at people with an interest in a management position in the retail sector - one of the country's largest industries. The program is also relevant for those who want to establish their own business. Relevant positions after completion of the bachelor program in retail management are retail or warehouse manager, director, purchasing manager, logistics manager, retail manager, franchisee, or the like. The programme qualifies for further studies at master level.

Acquired knowledge

Students should gain good knowledge of the most important business sectors, structure and players in the retail sector, as well as external conditions for trade in Norway. Students will also acquire a wide understanding of customers and gain insight into trends affecting retailers. With continuous new technology and digitization, students should be able to identify opportunities and challenges in the retail sector. Furthermore, students will have in-depth knowledge necessary to be able to obtain different leadership positions within the industry.

Learning outcomes - Skills

Students acquire skills for strategic and operational management of retail businesses. Students will be able to apply relevant concepts and theories in the analysis, review, planning and decision-making. Students will be able to promote merchandise, stores, chains and services related to the retail sector by using relevant sales methods. In addition, students should have the ability to understand and reflect on the interaction between trade, industry and the customer as an important part of the value creation process. The students will be able to assess and initiate appropriate measures to meet the challenges and future opportunities in the retail sector.

Learning Outcome - Reflection

Students will estimate customer desired value of service- and customer’s needs, and be able to respond to ethical dilemmas in the retail sector. In this context, the development of good interpersonal relationships in business is important, where trust, respect and equality are central. Likewise, the student will understand the importance of health and environmental initiatives within the retail sector.

Course content

• What is Retail?

• Growth and restructuring in the retail sector

• Understanding the retail business

• Technology and digitalization in retail trade

• Marketing in Retail

• Customer understanding, customer satisfaction and loyalty

• Future consumer market - the new customer

• The store's future: the store's new role

• Retail in new channels

• Consumer Trends

Learning process and requirements to students

The course is conducted by a combination of lectures, group work, group discussions and presentations.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.

At re-sit all exam components must, as a main rule, be retaken during next scheduled course.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Submission
Form of assessment:
Structured test
Exam code:
VHL 34041
Grading scale:
Point scale
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
10No2 Week(s)Individual
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
VHL 34041
Grading scale:
Point scale
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
30No7 Week(s)Group/Individual (1 - 3)
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
VHL 34041
Grading scale:
Point scale
Grading rules:
Internal and external examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
60Yes3 Hour(s)
  • No support materials
Individual
Exams:
Exam category:Submission
Form of assessment:Structured test
Weight:10
Invigilation:No
Grouping (size):Individual
Support materials:
Duration:2 Week(s)
Comment:
Exam code: VHL 34041
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:30
Invigilation:No
Grouping (size):Group/Individual (1-3)
Support materials:
Duration:7 Week(s)
Comment:
Exam code: VHL 34041
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • No support materials
Duration:3 Hour(s)
Comment:
Exam code: VHL 34041
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam organisation: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Workload activityDurationType of durationComment student effort
Teaching39Hour(s)
Self study125Hour(s)
Counselling6Hour(s)
Examination30Hour(s)
Expected student effort:
Workload activity:Teaching
Duration:39 Hour(s)
Comment:
Workload activity:Self study
Duration:125 Hour(s)
Comment:
Workload activity:Counselling
Duration:6 Hour(s)
Comment:
Workload activity:Examination
Duration:30 Hour(s)
Comment:
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.

Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Institutt for bransjeanalyser   Detaljhandelsboken   Andhøy Hele boken er pensum.
Article
Authors/Editors År Tittel Edition Publisher StudentNote
Shostack, G. Lynn 1977-04 Art 8: Breaking Free from Product Marketing      
Ström, Roger; Vendel, Martin; Bredican, John 2014-11 Art 9: Mobile marketing: A literature review on its value for consumers and retailers      
Fredriksen, Jan Ivar; Sørebø, Øystein 2017 Art 7: Omnikanal varehandel      
Inman, J. Jeffrey; Nikolova, Hristina 2017-03 Art 6: Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns      
Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen 2015 Art 5: Bør vi involvere kundene?      
Blázquez, Marta 2014-7-1 Art 4: Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience      
Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott; 2017 Art 3: Role of social media in retail network operations and marketing to enhance customer satisfaction      
Parasuraman, A.; Zeithaml, Valarie A.; Berry, Leonard L. 1985-23 Art 2: A Conceptual Model of Service Quality and Its Implications for Future Research      
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens 2017-03 Art 1: The Future of Retailing      
Document
Authors/Editors År Tittel Edition Publisher StudentNote
Sorensen, Herb   DOK 1: The three shopping currencies      
Webpage
Authors/Editors Tittel Journal URL Publisher StudentNote
Paul, Alison Kenney; Hogan, Susan K. WEB 2: On the couch : Understanding consumer shopping behavior WEB 2: On the couch : Understanding consumer shopping behavior Resource    
Tyre, Becky WEB 1: What you need to know to get results from ecommerce, social media and more WEB 1: What you need to know to get results from ecommerce, social media and more Resource    
Sheehan, Alexandra WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store Resource    
Roll, Martin WEB 4: Retail Branding In The New Digital Age WEB 4: Retail Branding In The New Digital Age Resource    
Ronæs, Nina H. WEB 5: 7 råd for økt shoppinglyst WEB 5: 7 råd for økt shoppinglyst Resource BI Business Review  
Kline, Daniel B. WEB 6: Study: Generation Z shoppers prefer physical retail stores to online shopping WEB 6: Study: Generation Z shoppers prefer physical retail stores to online shopping Resource    
  WEB 7: Is the Retail Industry Catching Up with Changing Trends? WEB 7: Is the Retail Industry Catching Up with Changing Trends? Resource    
  WEB 8: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for WEB 8: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for Resource Vend  
  WEB 9: 5 Trends That Will Change Online Retail in 2017 - IMRG WEB 9: 5 Trends That Will Change Online Retail in 2017 - IMRG Resource    
Audio-visual document
Authors/Editors Tittel Journal URL Publisher StudentNote
  AV 1: Markedsføring på fem minutter AV 1: Markedsføring på fem minutter Resource    
  AV 2: Markedsføring virkemidler AV 2: Markedsføring virkemidler Resource    
  AV 3: Retailing in 2020 AV 3: Retailing in 2020 Resource    

Anbefalt/Recommended

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Hillesland, Jan 2013 Fundamentals of retailing and shopper marketing   Pearson  

No importance set

No type set
Authors/Editors År Tittel Edition Publisher StudentNote

Notes to students:

Det vil komme noen flere artikler, som vil bli publisert her før kursstart