STR 3600 Strategy

APPLIES TO ACADEMIC YEAR 2012/2013

STR 3600 Strategy

Responsible for the course
Erik Wilberg

Department
Department of Strategy and Logistics

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
The course focuses on strategic choice on the top level of the organization, where the students are supposed to formulate a decision problem and carry out a strategic analysis. The work requires a broad understanding of management and economics and will contribute to a natural finishing element of a bachelor program.

Learning outcome
Acquired knowledge
The course will provide the students with a good understanding of strategic leadership, including management and development of the resources of the organization. They will learn about problems and methods connected with development in different kinds of organizations, small as well as large ones, and in different industries. They will get an understanding of how strategy integrates different knowledge areas, such as business economics, logistics, organization theory and marketing. The course focus on decision making and the use of practical tools in situations with conflicting objectives.

Acquired skills
The students will be able to structure the values of an organization, and develop vision and mission statements. They can structure a strategic decison problem by formulating objectives and decision alternatives, and perform a strategic analysis to provide a basis for choice.

Holdningsmål
The students will develop an awareness of the importance of corporate responsibility and how ethics, stakeholder values and value creation connect.

Prerequisites
None

Compulsory reading
Books:
Johnson, Gerry, Kevan Scholes and Richard Whittington. 2012. Fundamentals of strategy. 2nd ed. FT Prentice Hall. (Kapittelet trykkes av Dokumentsenteret på BI). Ch. 7
Løwendahl, Bente R. og Fred E. Wenstøp. 2010. Grunnbok i strategi. 3. utg. Cappelen akademisk. 376 sider

Other:
I tillegg til læreboken vil det bli benyttet 1 - 5 artikler, ca 50 sider. Publiseres på It's Learning


Recommended reading
Books:
Hammond, John S., Ralph L. Keeney, Howard Raiffa. 1999. Smart choices : a practical guide to making better decisions. Harvard Business School Press
Løwendahl, Bente R. og Fred Wenstøp. 2008. Skriv gode oppgaver! : praktisk innføring i bruk av informasjon, effektiv skriving og samarbeid med bedrifter og andre organisasjoner. Cappelen akademisk
Wenstøp, Fred og Knut Lehre Seip. 2009. Verdier og valg : verdibasert beslutningsanalyse i praksis. Universitetsforlaget

Course outline
  • The concept of strategy
  • Vision and mission
  • Value structuring and goal formulation
  • Strategic choice
  • Social responsibility and governance
  • Value creation, value chains, value shops, value network
  • Internal analysis, industrial analysis, Porter's five forces, value configuration, PESTEL
  • International strategy
  • Evaluation of alternatives, control
  • Implementation of strategy

Computer-based tools


Learning process and workload
The lectures take place in plenary and consists of lectures, discussions, project work, student presentations and guidance in connection with the project. Students will work on the project individually or in groups of up to three. Students will be guided in part through feedback on the proposed project to be submitted on Its learning.

Coursework requirements
There are two assignments in this course, both of which must be approved before being allowed to take exams (deliver the project).
  1. Submission of proposed project on Its learning in groups of maximum 3 students.
  2. Completed an individual multiple choice test that resolved in Its learning. The test can be performed several times during the test period is open.

Recommended use of hours:
Activity
Hours
Attending lectures
33
Project proposal
4
Multiple choice exam
2
Information retrieval
30
Reading litterature
27
Group work
40
Analysis of decision problem
4
Writing the term paper
60
Total recommended use of time
200


BI Distant Learning
Your teacher will use It's learning to publish academic material, assignments and digital learning resources, and students are given the opportunity to communicate with the teacher and fellow students. Before semesterstart anf before exams intensive teaching sessions are offered. Distant learning students are also provided a study guide. The study guide is a supplement to the syllabus by helping with reading plans, relevant work, references and comments on the course syllabus.

Recommended use of hours:
Activity
Hours
Attending lectures
8
Submission of proposals for the project It'slearning
4
Work on study guide, submitting assignments, activities It'slearning
25
Multiple Choice Test
2
Information retrieval
30
Reading litterature
27
Group work
40
Analysis of decision problem
4
Writing the term paper
60
Total recommended use of time
200

    Coursework requirements
    1) The student (in groups of max three) must propose their self selected strategic decision problem and obtain approval for it.
    2) They must also complete and get approved an individual multiple choice test.

    Examination
    A Project paper concludes the course.
    The project is handed out when semester starts and can be solved individually or in groups of up to three students. Hand in at the end of semester.

    Examination code(s)
    STR 36001 - Project paper. Counts 100% to obtian final grade in STR 3600 Strategy, 7,5 credits.

    Examination support materials
    All

    Re-sit examination
    Re-sit examiniation is offered each semester.
    Students who not get the coursework requirements approved are not qualified for the examination. The entire course must therefore be retaken at next scheduled course.

    Additional information

    Semester

    Oversettelser