RLS 3586 Attraction Management

APPLIES TO ACADEMIC YEAR 2012/2013

RLS 3586 Attraction Management

Responsible for the course
Sølvi Lyngnes

Department
Department of Innovation and Economic Organisation

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
The course will provide an introduction to the resource base for tourism in Norway on the basis of culture, and methods and theories for the development and management of attractions.

Learning outcome
Acquired knowledge
Students shall acquire knowledge about topics in history, culture, cultural heritage and art with relevance for the Norwegian travel industry. Furthermore, students shall gain an insight into and knowledge of theories of development, adaptation and management of attractions, and learn to apply this knowledge to existing and new attractions.

Acquired skills
Students shall acquire skills in analysing various types of resources and attractions and apply relevant methods for developing such attractions. Relevant management tools are to be applied both to new and existing attractions.

Reflection
Students shall acquire the ability for ethical reflection and critical thinking on the challenges of developing tourism and the travel industry based on culture.

Prerequisites
RLS 2910 Introduction to tourism management.

Compulsory reading
Books:
Kamfjord, Georg. 2011. Det helhetlige reiselivsproduktet. 4. utg. Fagspesialisten. Kap. 9 og 14
Lyngnes, Sølvi. 2007. Kultur og turistattraksjoner : jakten på det norske, jakten på opplevelser. Universitetsforlaget

Collection of articles:
Lyngnes, Sølvi (red.). 2012. RLS 3586 Artikkelsamling - Attraksjonsutvikling. Handelshøyskolen BI

Recommended reading

Course outline
  • Introduction to culture-based tourism
  • Historical outline with selected historical events
  • Cultural heritage and art: architecture and architectural tradition, music, pictorial art, literature, arts and crafts.
  • Theories and models: from resource to attraction
  • Local attractions
  • The role of museums as tourist attractions
  • Theme parks, markets and other attractions
  • Organized attractions
  • Festivals, historic dramas, installations and other attractions
  • Economy
  • Challenges of managing culture-based attractions

Computer-based tools
No specified computer-based tools are required.

Learning process and workload
The course consists lectures, talks, excursions, student presentations and various forms of guidance and feedback. Students are expected to be well prepared for class and to take part in what is planned in the detailed syllabus at the start of the semester.

Students must write a project paper in the course of the semester, to be written in groups of up to three students. The project paper shall analyse and propose initiatives for an existing attraction chosen by the students. The person in charge of the course shall approve the choice of attraction. The project paper is to be submitted and presented, and feedback and guidance will be given based on submitted material and presentation.

Recommended student workload:
Activity Workload
Participation in class and presentation of assignments
36
Excursion
10
Work on assignments
40
Preparation for class and exam, literature studies and study groups
111
Exam
3
Total recommended workload
200


    Examination
    The project paper accounts for 40 % of the grade in the course. It is to be prepared individually or in groups of up to three students.
    An individual 3-hour written exam that accounts for 60 % of the grade in the course

    Examination code(s)
    RLS 35861 Project paper that accounts for 40 % of the grade in the course, 7.5 ECTS
    RLS 35682 Written exam that accounts for 60 % of the grade in the course, 7.5 ECTS

    Examination support materials
    Project paper: all support materials are allowed
    Individual written exam: no support materials are allowed

    Re-sit examination
    A re-sit for the Project paper (RLS 35861) is held in connection with the next scheduled course.
    A re-sit for the written exam (RLS 35682) is held every term.
    Re-sit exams can, however, be taken separately. Both parts must be passed to obtain a final grade in the course.

    Additional information

    Semester

    Oversettelser