APPLIES TO ACADEMIC YEAR 2012/2013
PRK 3520 Media in Modern Society|
Responsible for the course
Department of Communication - Culture and Languages
According to study plan
Language of instruction
The media set the agenda in most arenas. The contemporary media spectrum is very diverse. Social actors have to relate to media logic,media diffusion and media influence. The course will also look at computer- mediated communication as a complex and powerful new channel available to individuals and organizations. An analytical approach to the field of media is not possible without an in-depth understanding of communication.
After completing the course, students shall be able to critically reflect on the importance of media organizations and mass communication locally, regionally, nationally and globally.
Bang, Tor. 2006. Makt og spinn i mediene. Abstrakt forlagt
Gripsrud, Jostein. 2011. Mediekultur, mediesamfunn. 4. utg. Universitetsforlaget. Kapittel om semiotikk og retorikk 107-137 og 160-192
Levinson, Paul. 2012. New new media. 2. utg. Allyn & Bacon. kapittel 3, 7 og 8
Seib, Philip & Kathy Fitzpatrick. 1995. Public relations ethics. Harcourt Brace College Publishers. (Utsolgt fra forlaget). kapittel 2. Publiseres på It's Learning
Brønn, Peggy Simcic & Carl Brønn. 2003. A reflective stakeholder approach : co- orientation as a basis for communication and learning. Journal of Communication Management. 7 (4). 291-303
Krumsvik, Arne og Ragnhild K. Olsen. Entreprenørskap i mediene. Publiseres på It's Learning. (Upublisert bokkapittel)
Solvoll, Mona. Medieøkonomi. Publiseres på It's Learning. (Upublisert bokkapittel)
Solvoll, Mona. Sosiale medier. Publiseres på It's Learning. (Upublisert bokkapittel)
Kjeldsen, Jens E. 2006. Retorikk i vår tid : en innføring i moderne retorisk teori. 2. utg. Spartacus. 396
Vivian, John. 2012. The media of mass communication. 11th ed. Pearson Education. 1-24, 77-104, 151-316, 373-457. For studenter som ikke behersker norsk
Waldahl, Ragnar. 2007. Opinion og demokrati. Universitetsforlaget. 256
Word for windows. Computer with access to the Internet.
Learning process and workload
The course will be taught over 45 hours of lecturing and advising. The course content is theoretical.
During the progress of the course, there will be classes given in relevant methodological approach to developing an academic paper. This will include classes in documenting, as well as current standards of references. The students will submit a paper on a given topic.
Recommended use of hours:
The e-learning platform It’s learning is used by the e-learning centre to administrate the mandatory exercises, and make students able to communicate with each other ant the Lecturer. 2 module sessions are carried out at the beginning of the semester and before exams. The e-learning students are also offered a study guide which is an educational guide to the syllabus.
Recommended use of hours:
Students will submit a written assignments and pass a control exam.
1) A assigned topic term paper that can be developed individually or in groups of two or three. The topic will be given about four weeks into the term. The given topic home exam counts for 100% of the course grade.
2) All students must pass an individual control exam. The control exam questions are taken from the course's theoretical content. Control exams are graded pass/fail. In order to obtain a grade in the course, students must pass the control exam.
PRK 35201 - Term project, counts 100% to obtain final grade in PRK 3520, 7,5 credits.
PRK 35202 - Control exam. Must be submitted to get a grade.
Examination support materials
All aids forTerm project.
No aids for control exam.
A re-sit in Term project is held in connection with the next scheduled course.
A re-sit in Control exam is held every term.
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