ORG 9980 Organizational and Managerial Communication - RE-SIT EXAMINATION


ORG 9980 Organizational and Managerial Communication - RE-SIT EXAMINATION

Responsible for the course
Peggy S Brønn

Department of Communication - Culture and Languages

According to study plan

ECTS Credits

Language of instruction
To be decided

Marketing tends to focus on the customer and on profit maximization. While customers are essential to the financial health of an organization, recent trends and the rise of the stakeholder approach have demonstrated that failure to consider other key stakeholder groups can have a negative effect on corporate image and thus on profits.

This course is built on the premise that everything about an organization communicates a message. It is therefore critical that future managers understand the complexities of the total communication environment of an organization and of their individual communication roles as managers within that environment, whether in the private, public or non-profit sector and both externally and internally.

The objectives of this course are 1) to give students insight into the various forces and stakeholders that can affect an organization and its image, 2) to make clear that an integrated approach to corporate communication is critical if an organization is to communicate effectively, and 3) to help students understand the communications skills necessary to be good managers. A key concept of the course is corporate brand building, the idea of the organization as a product.

No special prerequisites are required. The course may be taught in English at some sites.

Compulsory reading
Brønn, P. S. and R. Wiig Berg, red. 2005. Corporate communication : a strategic approach to building reputation. 2nd ed. Oslo : Gyldendal akademisk

Articles available on Blackboard

Recommended reading
Argyris, Chris. 1990. Overcoming organizational defenses : facilitating organizational learning. Boston : Allyn and Bacon
Levine, R. ... [et al.]. 2009. The Cluetrain manifesto. 10th Anniversary ed. New york : Basic Books
Stone, Douglas, Bruce Patton, Sheila Heen. 2000. Difficult conversations : how to discuss what matters most. London : Penguin

Course outline
  • Corporate strategy and communications
  • Understanding corporate communication
  • The stakeholder approach
  • Communication models
  • Interpersonal communication and organizational learning
  • Corporate brand building – image and identity
  • Managers and organizational communication
  • Managers and managerial communication
  • Managers and marketing communication
  • Integrated communications vs. integrated marketing communications
  • Barriers to integrating communications
  • Issues management and environmental scanning
  • Corporate brand building strategies
  • Ethical considerations
  • Internal marketing
  • Crisis management
  • Managers and the media

Computer-based tools

Course structure
The course is based on a total of 36 hours of lectures and group work. Time may be spent at the beginning of some classes to discuss recent media events relevant to the course, therefore students are expected to be up to date on the general business environment both in Norway and internationally. Students should expect to be called on to participate in class discussions.

A 20-page term paper solved individually or in groups of 2-3 students, and that will be worth 100% of the final grade.
A one-hour pass/fail control exam will be administered during the regularly scheduled exam period. This exam must be passed to pass the course.

Examination code(s)
ORG 99803 Organizational and Managerial Communication - Term paper, accounts for 100% of the final grade in the course ORG 9980, 6 credits
ORG 99804 A one-hour pass/fail control exam will be administered during the regularly scheduled exam period. This exam must be passed to pass the course.

Examination support materials
All support materials are allowed for the group report. An English-native language dictionary is allowed for the control exam.
Exam aids at written examinations are explained under exam information in our web-based Student handbook. Please note use of calculator and dictionary.

Re-sit examination
This course was taught for the last time in the autumn semester of 2010. A re-sit exam will be offered every term from the autumn semester of 2011 and including the spring semester of 2013.

Additional information