ORG 9980 Organizational and Managerial Communication - RE-SIT EXAMINATION
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APPLIES TO ACADEMIC YEAR 2012/2013
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ORG 9980 Organizational and Managerial Communication - RE-SIT EXAMINATION Responsible for the course Peggy S Brønn Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 6 Language of instruction To be decided Introduction Marketing tends to focus on the customer and on profit maximization. While customers are essential to the financial health of an organization, recent trends and the rise of the stakeholder approach have demonstrated that failure to consider other key stakeholder groups can have a negative effect on corporate image and thus on profits. This course is built on the premise that everything about an organization communicates a message. It is therefore critical that future managers understand the complexities of the total communication environment of an organization and of their individual communication roles as managers within that environment, whether in the private, public or non-profit sector and both externally and internally. Objective The objectives of this course are 1) to give students insight into the various forces and stakeholders that can affect an organization and its image, 2) to make clear that an integrated approach to corporate communication is critical if an organization is to communicate effectively, and 3) to help students understand the communications skills necessary to be good managers. A key concept of the course is corporate brand building, the idea of the organization as a product. Prerequisites No special prerequisites are required. The course may be taught in English at some sites. Compulsory reading Books: Brønn, P. S. and R. Wiig Berg, red. 2005. Corporate communication : a strategic approach to building reputation. 2nd ed. Oslo : Gyldendal akademisk Other: Articles available on Blackboard Recommended reading Books: Argyris, Chris. 1990. Overcoming organizational defenses : facilitating organizational learning. Boston : Allyn and Bacon Levine, R. ... [et al.]. 2009. The Cluetrain manifesto. 10th Anniversary ed. New york : Basic Books Stone, Douglas, Bruce Patton, Sheila Heen. 2000. Difficult conversations : how to discuss what matters most. London : Penguin Course outline
Computer-based tools None Course structure The course is based on a total of 36 hours of lectures and group work. Time may be spent at the beginning of some classes to discuss recent media events relevant to the course, therefore students are expected to be up to date on the general business environment both in Norway and internationally. Students should expect to be called on to participate in class discussions. Examination A 20-page term paper solved individually or in groups of 2-3 students, and that will be worth 100% of the final grade. A one-hour pass/fail control exam will be administered during the regularly scheduled exam period. This exam must be passed to pass the course. Examination code(s) ORG 99803 Organizational and Managerial Communication - Term paper, accounts for 100% of the final grade in the course ORG 9980, 6 credits ORG 99804 A one-hour pass/fail control exam will be administered during the regularly scheduled exam period. This exam must be passed to pass the course. Examination support materials All support materials are allowed for the group report. An English-native language dictionary is allowed for the control exam. Exam aids at written examinations are explained under exam information in our web-based Student handbook. Please note use of calculator and dictionary. http://www.bi.edu/studenthandbook/examaids Re-sit examination This course was taught for the last time in the autumn semester of 2010. A re-sit exam will be offered every term from the autumn semester of 2011 and including the spring semester of 2013. Additional information |
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