NVH 2603 Internationalization of Retailing - RE-SIT EXAMINATION

APPLIES TO ACADEMIC YEAR 2012/2013

NVH 2603 Internationalization of Retailing - RE-SIT EXAMINATION

Responsible for the course
Tor Morten Løland

Department
Department of Marketing

Term
According to study plan

ECTS Credits
6

Language of instruction
Norwegian

Introduction

    Objective
    Give the course participants a basic understanding of the challenges facing the retail industry when approaching markets outside the home country. Based on retail company core mission, core concepts and competencies, the students shall be able to analyze markets and recommend strategies for international expansion. Retailing in Europe, North America and Asia will be studied.

    Prerequisites
    Two years of Bachelor Studies at BI or a comparable academic institution.

    Compulsory reading
    Books:
    Dawson, John, Roy Larke and Masao Mykoyma, ed. 2006. Strategic issues in international retailing. London : Routledge
    Sternquist, Brenda. 2007. International retailing. 2nd ed. New York : Fairchild

    Collection of articles:
    Løland, Morten. 2008. Artikkelsamling til Internasjonalisering av varehandelen. Oslo: Handelshøyskolen BI

    Recommended reading
    Books:
    Bruce, Margaret, Christopher M. Moore, Grete Birtwistle. 2004. International retail marketing : a case study approach. Amsterdam : Elsevier Butterworth Heinemann
    Howe, Stewart, ed. 2003. Retailing in the European Union : structures, competition and performance. London : Routledge

    Course outline
    • Framework, terms and conditions for setting up business and for competition - financial, trade policies and culture
    • International retail expansion – the internationalization process, financial explanatory models,
    • Sourcing in international markets
    • Strategies for international expansion – franchising, licensing, buy outs, Greenfield, and strategic alliances
    • Global and local markets, products and branding
    • International retailing in Europe, North and South America, Asia and Australia.

    Computer-based tools
    Not used in this course.

    Course structure
    A total of 36 hours, consisting of lectures, student workshops, presentations and information search on the Internet.


    Examination
    A three-hour written examination.

    Examination code(s)
    NVH 26031: Written examination; accounts 100% to obtain final grade in NVH 2603 Internasjonalisering av varehandelen.

    Examination support materials
    No support materials are allowed.

    Re-sit examination
    This course was teached for the last time autumn 2010.Re-sit exam will be offered every term from autumn 2011 even spring 2013.

    Additional information

    Semester

    Oversettelser