MRK 3682 Campaign Development

APPLIES TO ACADEMIC YEAR 2012/2013

MRK 3682 Campaign Development

Responsible for the course
Elisabeth Falck

Department
Department of Marketing

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction

    Learning outcome

      Prerequisites


      Compulsory reading
      Books:
      Kitchen, Phillip J., Patrick De Pelsmacker. 2004. Integrated marketing communications : a primer. Routledge. 208 sider

      Other:
      Samling av artikler som vil bli navngitt på Its learning


      Recommended reading
      Books:
      Gripsrud, Geir, Ulf Henning Olsson og Ragnhild Silkoset. 2010. Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP. 2. utg. Høyskoleforlaget
      Schiffman, Leon G., Leslie Lazar Kanuk and Håvard Hansen. 2012. Consumer behaviour : a European outlook. 2nd ed. Financial Times Prentice Hall
      Smith, Ronald D. 2009. Strategic planning for public relations. 3rd ed. Routledge

      Course outline

        Computer-based tools


        Learning process and workload


          Examination


          Examination code(s)


          Examination support materials


          Re-sit examination


          Additional information

          Semester

          Oversettelser