MRK 3676 Creative strategy and media planning

APPLIES TO ACADEMIC YEAR 2012/2013

MRK 3676 Creative strategy and media planning

Responsible for the course
Mona K Solvoll

Department
Department of Marketing

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction

    Learning outcome

      Prerequisites


      Compulsory reading
      Books:
      Larsen, Svein og Mona K. Solvoll. 2012. Medieplanlegging. Fagbokforlaget

      Other:
      I tilligg til litteraturen vil det brukt aktuelle artikler / bokkapitler. Formidles via It's Learning. (ca 100 sider)


      Recommended reading
      Books:
      Altstiel, Tom, Jean Grow. 2010. Advertising creative : strategy, copy and design. 2nd ed. Sage Publications. 368 sider
      Sissors, Jack Z. and Roger B. Baron. 2010. Advertising media planning. 7th ed. McGraw-Hill. 496

      Course outline

        Computer-based tools


        Learning process and workload


          Examination


          Examination code(s)


          Examination support materials


          Re-sit examination


          Additional information

          Semester

          Oversettelser