MRK 3520 Logistics and Marketing channels

Norwegian version

MRK 3520 Logistics and Marketing channels

Responsible for the course
Eirill Bø

Department of Accounting - Auditing and Business Analytics

According to study plan

ECTS Credits

Language of instruction

This course addresses the development of supply chains and implementation of logistics processes. Selection and management of various forms of organization in the supply chain is essential. The same applies to the physical and administrative processes associated with acquiring, managing, storing, and transporting raw materials and finished goods.

There are close links between subjects logistics and marketing. In this course you will learn about how these disciplines are interrelated and complementary. One sees challenges from both disciplines, put simply explains the logistics side of the course the physical flow of goods and how channels can be operationalized and marketing section presents how the chain is built up.

Management of supply chains require that we look at all the players in a holistic perspective. Logistics processes cut across traditional functional areas within the company and they include both suppliers and customers. The way the processes carried on, has significant impact on both the competitiveness and profitability. As disciplines, logistics and marketing have evolved where the main focus was on subsites of a holistic view of management of the supply chain.

Please Note!
This course overlaps with a group of subjects in the ELE 3715 Logistics and Marketing Channels (7,5 credits) and MAD 1214 Logistics (7,5 credits). Consequently a combination of these courses cannot be approved in a bachelor's degree.

Learning outcome
After completing the course, students will have an understanding of the managerial challenges it involves entering into a binding partnership that supply chains represent, and a basic understanding of logistics processes.

Acquired Knowledge
After completing the course, students will have:

  • Knowledge of alternative forms of cooperation between companies in the supply chain
  • Know the driving forces behind the choice of cooperation between enterprises in supply chains
  • Knowledge of the relationship between leadership, power and conflict management.
  • Knowledge of how customer relationships are connected in a network of industrial relations (from relations to network)
  • Know the logistic models for managing supply chains. Examples include DuPont analysis, total cost analysis, ABC analysis, inventory models and classification models.
  • Examples of concepts that should be explained:
    • Delivery Service
    • LogistikkostnaderKunde and supplier relationships
    • Vertical integration
    • Franchising

Acquired Skills
After completing the course, students will be able to explain how a customer-focused and market-based, combining economic, social and political perspectives to analyze marketing channels and physical goods. Students will be able to:
  • Assess and classify a company's various relationships and to understand how they are affected mutually
  • Performing a distribution analysis to find the most effective channels from manufacturer to end customer.
  • Perform a vendor analysis and learn how they can make your purchase more effectively and how should and can establish close relationships with some suppliers.
  • Perform an inventory analysis, and to calculate forecasts for future sales
  • Consider appropriate and cost-effective delivery service intermediaries in the supply chain
  • Identify and assess the impact of the choice of different ways to organize the supply chain
  • Consider various forms of impact and implementation of strategies in the supply chain based on power and dependence

After completing the course, students should be aware that effective distribution channels may conflict with the objective of protecting the environment. They will also develop an ethical awareness related to the management of suppliers in a procurement context.

No special previous knowledge is required for taking this course.

Compulsory reading
Bø, Eirill, Geir Gripsrud og Arne Nygaard. 2013. Ledelse av forsyningskjeder : et logistikk- og markedsføringsperspektiv. Fagbokforlaget

Recommended reading

Course outline
  • Logistics concept
  • Marketing concept
  • Service Levels and market coverage
  • Transport, forecasting and inventory management
  • Purchasing
  • Marketing Channels
  • Different service levels and market coverage in the marketing channel
  • Customer service
  • Environment
  • Power and conflicts

Computer-based tools
Computer-based tools are not used in this course.

Learning process and workload
Full time and part time
The course will be conducted through lectures and exercises in class and tests in It`s learning, with a total of 45 course hours.

Recommended workload in hours
Participation at lectures
Preparation for lectures
Readings and self study
Total recommended use of time

In course delivery as online courses or evening classes, will lecturer, in collaboration with the Academic Services Network and evening studies, organize an appropriate combination of digital and class room teaching. Online students are also offered a study guide, which will help progression and overview. Total recommended amount of time for completion of the course also applies here.

A four hour individual written examination concludes the course.
Examination code(s)
MRK 35201 – Written examination, counts 100% towards the grade in the course MRK 3520 Logistics and Marketing Channels, 7,5 credits

Examination support materials
BI approved exam calculator. Examination support materials at written examinations are explained under examination information in the student portal @bi. Please note use of calculator and dictionary in the section on support materials (

Re-sit examination
A re-sit examinatione is offered every term.

Additional information