MRK 2501 Bachelor thesis in Marketing Communication - RE-SIT EXAMINATION

APPLIES TO ACADEMIC YEAR 2012/2013

MRK 2501 Bachelor thesis in Marketing Communication - RE-SIT EXAMINATION

Responsible for the course
Kjell Reidar Bygnes

Department
Department of Marketing

Term
According to study plan

ECTS Credits
15

Language of instruction
Norwegian

Introduction
In the course of Bachelor in Marketing Communication program all students are required to write a thesis. The thesis shall be written in groups of two/three students, working together. In special cases individual students may be granted exemption from this rule and be permitted to write an individual thesis.

Objective
The objective of the course is to train students to plan and carry out an independent researach project within a certain time limit. The result is to be presented as a bachelor thesis that must meet scientific criteria concerning form and content. The purpose is to provide students with knowledge, skills and personal attributes that is important qualities in any form of research.

Prerequisites
Students are required to have in-depth knowledge within their specialization. They also need to have a basic knowledge of research methods in the social sciences.

Compulsory reading
Books:
Saunders, Mark N.K., Philip Lewis, Adrian Thornhill. 2009. Research methods for business students. 5th ed. Essex : Pearsom Education

Recommended reading
Books:
Bente R. Løvendahl og Fred Wenstøp. 2008. Skrive gode oppgaver!. Oslo: Cappelen Akademisk
Brian White. 2000. Dissertation Skills. London: Cengage Learning

Course outline
The students are responsible for selecting a topic or problem area that are suitable for their thesis.

Computer-based tools
Courses may be offerd in the use of statistics programs (SPSS or equivalent software) and information searches in the library.

Course structure
The students needs to fill in a thesis registration form indicationg a possible topic/problem area. A thesis advisor is then appointed.
The course takes place over one semester. It comprises both seminars and supervision. There are four seminars, with four student groups per session. In addition, each student group received up to five hours' individual supervision.
The seminars are compulsory. Students who have not participated in the seminars and/or have not handed in their folders can be called in for an oral examiniation.


Examination
The final thesis is evaluated by the thesis advisor and an external examiner. Students may be called upon to orally defend their thesis.

Examination code(s)
MRK 25011 Bachelor thesis accounts for 100% of the grade in MRK 2501 Bachelor thesis in Marketing Communication, 15 ECTS credits.

Examination support materials
All aids are permitted.

Re-sit examination
This course was teached for the last time spring 2011. A re-sit exam will be offered every term even spring 2013.

Additional information

Semester

Oversettelser