MET 2430 Qualitative Research Methods - RE-SIT EXAMINATION

APPLIES TO ACADEMIC YEAR 2012/2013

MET 2430 Qualitative Research Methods - RE-SIT EXAMINATION

Responsible for the course
Elisabeth Falck, Tor Grenness

Department
Department of Marketing

Term
According to study plan

ECTS Credits
6

Language of instruction
Norwegian

Introduction

    Objective
    It aims to teach and train the students in the use of qualitative marketing and organizational research methods for compilation, analysis and interpretation of data, e.g. to diagnose organizational cultures or to disclose purchase motives. Since a certain link to the quantitative method is desired, emphasis will be placed on an assessment of the strengths and weaknesses of the qualitative aspects in relation to the quantitative aspects, while the possibility of combining the methods will be stressed.

    Prerequisites
    MET 2360 Methods and dataanalysis or equivalent.

    Compulsory reading
    Books:
    Askheim, Ola Gaute Aas og Grennes Tor. 2008. Kvalitative metoder for markedsføring og organisasjonsfag. Universitetsforlaget
    Berg, Bruce L. 2009. Qualitative research methods for the social sciences. 7th ed. Allyn & Bacon

    Collection of articles:
    Grenness, Tor. 2005. Artikkelsamling til kurset Kvalitative Metoder. Handelshøyskolen. Revidert utgave. Oslo: Handelshøyskolen BI

    Recommended reading
    Books:
    Johannessen, Asbjørn, Per Arne Tufte og Line Kristoffersen. 2006. Introduksjon til samfunnsvitenskapelig metode. 3. utg. Oslo : Abstrakt

    Course outline
    Basic methodoligical challenges
    • Ontologic and epistemological problems
    • Qualitative and quantitative approach
    • Methological choices
    • Reliability and validity

    The qualitative research design
    • Qualitative data compilation methods
    • The in-depth interview
    • The focus group dialogue
    • The observation method
    • The case method
    • Qualitative dataanalysis
    • Collection of data and project management

    Computer-based tools
    Computer-based tools are not used in this course.

    Course structure
    The course is based on 36 hours of lectures and exercises and is a preparal for the Bachelor thesis.


    Examination
    A one week projectstudy conludes the course.

    Examination code(s)
    MET 24301 - one week project, counts for 100 % of the grade in MET 2430 Qualitative Research Methods, 6 ECTS credits

    Examination support materials
    All written aids allowed for the projectexam

    Re-sit examination
    This course was lectured for the last time autumn 2010. Re-sit exam will be offered every term from autumn 2011 even spring 2013.

    Additional information

    Semester

    Oversettelser