APPLIES TO ACADEMIC YEAR 2012/2013
MET 2360 Methods and dataanalysis - RE-SIT EXAMINATION|
Responsible for the course
Department of Marketing
According to study plan
Language of instruction
The primary objective of this course is to teach the students various techniques and methods in marketing research. Major emphasis is given to designing research projects in relation to decision problems in businesses and organizations. The students should also be able to conduct simple types of data analysis themselves, and application of statistic in this connection is central.
Basic course in statistics from the Foundation Program in Business administration or other corresponding courses.
Gripsrud, Geir, Ulf Henning Olsson og Ragnhild Silkoset. 2010. Metode og dataanalyse : Beslutningsstøtte for bedrifter ved bruk av SAS JMP. 2. utg. Høyskoleforlaget
Easterby-Smith, Mark, Richard Thorpe and Paul R. Jackson. 2008. Management research. 3rd ed. Los Angeles : Sage
Ringdal, Kristen. 2007. Enhet og mangfold : samfunnsvitenskapelig forskning og kvantitativ metode. 2. utg. Bergen: Fagbokforlaget
Silkoset, Ragnhild og Geir Gripsrud. 2010. Metode og dataanalyse : Oppgavesamling. 2. utg. Kristiansand : Høyskoleforlaget
Silkoset, Ragnhild. 2010. Enkel brukermanual til SAS JMP8. Kristiansand : Høyskoleforlaget
1. Introduction to management research
2. Research philosophy
3. Formulating the research problem
4. Secondary data and standardized data sources
5. Qualitative research
6. Survey research
7. Reliability and validity
8. Types of samples and sample size
9. Hyphotesis testing
10. Variance analysis
11. Regression analysis
12. Factor analysis
13. Applying method and dataanalysis in projects
This course requires use of computer resources. Recommended software is SPSS.
Full time and part time.
The course consists of 45 lecturing hours, hereof 36 hours for lectures, 3 hours for exercies in class, and 6 hours for practical SPSS training. Additionally, the students are expected to spend time on exercises and assignments.
The course is evaluated through a 4 hour written exam at the end of the semester. The written exam is given a regular letter grade.
MET 23603 – Written exam, accounts for 100% of the final grade in the course MET2360, 6 ECTS credits.
Examination support materials
BI-approved exam calculator. TEXAS INSTRUMENTS BA II Plus™
Exam aids at written examiniations are explained under exam information in our web-based Student handbook. Please note use of calculator and dictionary. http://www.bi.edu/studenthandbook/examaids
This course was lectured for the last time fall 2010. Re-sit exam will be offered every term from autumn 2011 even spring 2013.
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