MBA 2444 Succeeding with Sustainable Growth
MBA 2444 Succeeding with Sustainable Growth
This course introduces green growth as a field of leadership and strategy. Most studies show that sustainable business attract employees, collaborate better with regulators, and discover new opportunities for innovation. We spell out these links, discuss hybrid business models and explore the personal motivation and ethics of sustainable leadership. Participants will gain insight into the main differences between green economics and mainstream economics, learn how to set hybrid visions and acquire the tools for analysing opportunities for green growth. We will also discuss controversies of “greenwashing”, the circular economy and radical resource productivity.
Participants will learn:
- how sustainability can improve corporate financial performance
- the concept of Green Growth and related theories of economic sustainability
- the main differences between "Green Economics" and mainstream economics.
- circular economy and resource productivity
- planetary boundaries and ecological footprint
- leadership and motivation in leading sustainable companies.
- criteria for distinguishing greenwashing from green growth in marketing
Participants will be able to
- develop sustainability opportunities for any company by mastering green growth tools to analyse both low-hanging fruits and long-term breakthrough options
- identify opportunities in the main sectors: buildings, transport, energy, food, industry, and public sector
- to avoid pitfalls and master success criteria for the communication of climate and sustainability issues.
Participants will be challenged to reflect on:
- personal motivation and ethics of sustainability leadership.
- ideology and motivation: how to resolve "sustainability versus profits dilemmas” ?
- Green Growth: Definitions, Current trends - future scenarios
- Opportunities in the main sectors: buildings, transport, energy, industry, food, public sector
- "Green Economics" and mainstream economics
- How and why are "sustainability" and “profits” related
- "Greenwashing: When is “green” a fraud?
- Circular economy and radical resource productivity - is sufficient decoupling of value creation from resource use possible?
- Leadership and motivation in leading companies
- The communication of climate and sustainability issues
1 ECTS credit corresponds to a workload of 26-30 hours.
Candidates may be called in for an oral hearing as a verification/control of written assignments.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
In all BI Executive courses and programmes, there is a mutual requirement
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Weight: 40 Grouping: Individual Duration: 4 Week(s) Comment: Individual written assignment, counts 40% of the final grade Exam code: MBA 24443 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Weight: 60 Grouping: Group (2 - 6) Duration: 4 Week(s) Comment: Written assignment, counts 60% of the final grade. Exam code: MBA 24444 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 32 Hour(s) | |
Prepare for teaching | 20 Hour(s) | |
Student's own work with learning resources | 58 Hour(s) | Self study, feedback activities/counselling and exam. |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.