MBA 2432 Strategic Technology and Innovation Management
MBA 2432 Strategic Technology and Innovation Management
ICT (information and communications technology) has evolved extremely rapidly, and is now increasingly pervasive in all aspects of business or public administration. Many of the most difficult decisions (strategic or administrative) to be taken by managers involve information technology, both as medium and content; and many actions (both external and external to the organization) are carried out within a fully digital environment. Rapid communications networks, mobile computing and communications equipment, and vast storage capabilities means that many industries are facing changes in their business environment that deeply influences their strategic options and future profitability. Clearly, managers need to understand information technology - if nothing else, so that they can communicate effectively with the organizational units charged with its implementation.
The intent of this module is to give the student an understanding of the role of information technology in organizations, the impact of the rapid technology evolution for business environments, and the challenge of managing the technology (and the organizational units charged with its introduction and support).
The discussions will be within three main areas:
- Managing IT for competitive advantage: Understanding how IT can give the organization a competitive advantage, and how to sustain that advantage.
- Understanding the role of IT in organizations: This part of the course will analyze organizations in terms of the chains, shops, networks framework, trying to understand how value is created in each of these strategic configurations, and how IT supports this value creation.
- Managing the IT resource: Understanding the organizational challenges of IT management, the interface between IS and the business, governance models and organizational processes, systems development and delivery, outsourcing.
The candidate can contribute to new thinking and innovation processes.
Day 1: Strategic IT for competitive advantage
Day 2: IT in chains, shops and networks: Integration and competition
Day 3: Managing the IT organization: Structures, processes, measures
Day 4: The future of information technology - what to expect and how to keep up
See http://www.youtube.com/watch?v=aQy4lgqGM_s for a video introduction.
The course is conducted as a teaching module, where students have classes all day for four subsequent days, a total of 32 hours.
The course evaluation will be based on continuous assessment by the following elements:
Group presentations, counting 30%
Classroom participation, counting 30 %
Individual hand-in, counting 40 %
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
| Assessments |
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Exam category: Activity Form of assessment: Presentation Weight: 30 Grouping: Group Comment: Group presentations, counting 30% of the final grade. Exam code: MBA 24321 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Class participation Weight: 30 Grouping: Individual Comment: Classroom participation, counting 30 % of the final grade. Exam code: MBA 24321 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 40 Grouping: Individual Duration: 1 Semester(s) Comment: Individual hand-in, counting 40 % of the final grade. Exam code: MBA 24321 Grading scale: China Resit: All components must, as a main rule, be retaken during next scheduled course |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.