MBA 2418 Business Models for the Sharing Economy
MBA 2418 Business Models for the Sharing Economy
The course will present sharing economy fundamentals and give training in tools to develop a business model for an approproate sharing community. It provides an introduction to the emergence of the sharing economy and comparison of different sharing economies. The major part of the course is practical work with business modelling.The students will enhance their understanding of the complexities involved in identifying business opportunities for a sharing economy company. The course provides learning opportunities about ways and skills required to mobilize and allocate scare resources from non-compatible sources.
The sharing economy has been around for a while, in open source software communities, consumption and brand tribes, and social entrepreneurs' networks. However, the global reach of the sharing economy is made possible by the influence of digital platforms. This technology has disruptive effects and extends opportunities for economic participation to consumers and to remote areas. In this lies its potential to fuel economic and social growth, but there is as yet a fair number of hurdles for entrepreneurs who want to start and run sharing economy companie and incumbent companies that aim to revise their business models. The course will give the students concepts and analytical tools to identify and evaluate business opportunities and business models based on different combinations of financial, technological and social resources.
- Know the key drivers of the sharing economy
- Understand the main dilemmas of balancing between social and financial concerns
- Know of sharing platforms
- Know how to monetize social value
- Ability to design a sharing business model
- Ability to identify and allocate resources from different sources
- Evaluate and balance social and financial aspects of the business
- Organize ethics and sustainability into the core of the business model
Day 1. Fundamentals
Sharing economy fundamentals
Business modelling
Day 2: Platforms
Technologies
Commmunities
Day 3: Business models refinement
Customer segments
Revenue streams
Day 4. Finalising the business model
Each day:
· In groups, design of a sharing business model
Case discussions
- Testing basic assumptions
Day 3. Group work and plenary
Revision of the business model
Resource identification and use
Financing a sharing business
Community impact
Day 4. Lecture, group work and plenary
Managment in sharing business
Sharing economy dilemmas
Comparing the business models
There will also be guest lectures
The course is 4 days and consists of lectures, case introductions and practical work in groups, in totalt 32 hours. The group task is to design a business model. The individual assignments is for conceptual understanding and how to convincingly make a case for your business model.
IT- tools may be used in the course. It will be announced well in advance on It's Leaerning.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.
Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.
It will be an advantage with previous knowledge of resource theory, business plans and/or the Osterwalder business model canvas
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 40 Grouping: Group (2 - 6) Duration: 1 Week(s) Comment: Group written business model canvas, counts 40% of the total grade. Grading scale: China |
Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Individual Duration: 3 Week(s) Comment: Individual written assignments, counts 60% of the final grade. Grading scale: China |
| Activity | Duration | Comment |
|---|---|---|
Prepare for teaching | 32 Hour(s) | |
Group work / Assignments | 12 Hour(s) | |
Teaching | 32 Hour(s) | |
Submission(s) | Hour(s) | |
Examination | 40 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.