MBA 2385 Innovation and Entrepreneurship
APPLIES TO ACADEMIC YEAR 2012/2013
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MBA 2385 Innovation and Entrepreneurship Responsible for the course Ragnhild Kvålshaugen Department Department of Strategy and Logistics Term According to study plan ECTS Credits 10 Language of instruction English Introduction This unique course provides participants with a framework for identifying, developing and executing the information-intensive strategies that will enable them to compete and win in smart markets. While most firms recognise that they are now competing in an information economy, few have developed a systematic strategic framework to leverage their information assets into sustainable advantage. Learning outcome At the end of the Entrepreneurship session, participants will understand how Silicon Valley functions; how VS firms are organized and partners compensated; set deal flow, deal terms and valuation. Understand the IPO process and value creation; how to manage distributions and fund liquidations Prerequisites EMBA general prerequisites Compulsory reading Collection of articles: Collection of cases and articles Recommended reading Course outline This is a 10-days programme comprising the following courses: Customer-Centric Growth Strategies: Smart markets are environments characterised by rapid turnovers in the stock of knowledge or level of information associated with a firm's products, customers and competitors. In such markets, traditional business strategies -- developed for older "dumb" or information-poor markets -- are rapidly becoming obsolete. Among the most important business phenomena in recent years are the emergence of a set of information-intensive strategies, which is the key to sustainable advantage in the smart markets that increasingly characterise the world faced by most organisations. Innovation & Entrepreneurship Innovation is the engine that drives revenue and profit growth in most organizations. In this segment, we will explore different models of innovation management from those used by large design firms in Silicon Valley to the ones employed by large industrial firms in other parts of the world. Using cases, videos and in-class exercises, we'll examine the context in which innovation takes place, the ways in which customers can be embedded in the design process, and the systems, tools and techniques used to successfully manage innovation. Company visits Computer-based tools None Learning process and workload Examination 50% Class presentations 50% group assignment. Examination code(s) MBA 23851 - Process evaluation; accounts for 100 % to pass the program MBA 2385, 10 ECTS credits Examination support materials Re-sit examination Re-takes are only possible at the next time a course will be held. When course evaluation consists of class participation or process elements, the whole course must me re-evaluated when a student wants to retake a exam. Retake examinations entail an extra examination fee. Additional information |
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