MAN 6706 Entrepreneurship in Action
MAN 6706 Entrepreneurship in Action
| MAN 6707 - første semester | |
| MAN 6708 - andre semester |
This programme supports the students’ development of a global Startup. The programme is divided into two main modules, the first module consists of a Lean Startup development process with a practical approach, in which the students actively develop a Startup. The second module consists of a process for developing a professional business plan for a global Startup, which makes the company attractive for investors and business partners, and which secures a good strategy for growth.
The first part, Lean Startup, involves active participation in a development process and formulation of a written work by the students while they establish a Startup. This is a practical module, in which the student within a defined period develops a reproducible and scalable business model for starting up, with the goal of establishing and developing a company. The students follow a structured development process, in which it is important that students to continually develop, test and improve the company’s business concept. This course module therefore requires active participation, collection of data, as well as other activities outside the classroom. The students will work in teams and get interdisciplinary supervision relating to their business concept and the various factors involved in starting up a new business. The students hand in a written work that includes a Business Model for their enterprise as well as a professional justification.
The second part - The Global Startup Business Plan – involves active participation in a development process and formulation of a written work that the students prepare while establishing the startup. The students follow a structured development process, where they are required to participate and take part in activities, and where they receive interdisciplinary supervision on the various areas relating to setting up a new enterprise. In this part, the students will hand in a Business Plan consisting of two parts: 1) A business plan for their enterprise, and 2) a professional, theory-based justification for the business plan, which applies relevant theory and methods. The professional justification will show that the student has understood and can apply relevant theory and analysis tools.
After having completed the programme, the students shall have acquired an understanding of how a global start-up is established and functions. The participants shall have acquired knowledge of the business model concept and which tools are used to develop this model. The participants shall be capable of communicating on the strategy, business plan, customer requirements, segmentation, building relationships, economics and financing of a start-up.
The students shall acquire knowledge about the interaction between technology and commercialisation in terms of economy, leadership and strategic choices. The participants shall have acquired knowledge of the business model concept and be able to understand and implement the development, testing, and improvement of a business concept so that it becomes attractive to customers and scalable in terms of the company’s technology.
- The participants shall be able to acquire concrete skills needed to set up a global start-up
- The participants shall be able to identify customer requirements
- The participants shall be able to develop, test and analyse product concepts with a global potential
- The participants shall be able to write a term paper
- The participants shall be able to carry out and analyse interviews with customers and stakeholders
- The participants shall be able to describe and justify the business concept in presentations as part of the programme.
As part of the programme, and in their work on the business concept, the students will face relevant ethical and moral issues in business, and be able to pose critical questions in this regard.
- Value proposition
- Customer segments
- Distribution channels
- Customer relationships
- Income flows
- Activities / Resources
- Business plan
- Business concept
- Business model
- Market description
- Positioning
- Technology
- Organization
- Financing
- Key figures
In part 1 the students follow a structured process with compulsory collection and registration of facts and analyses relating to the business concept, this process lasts throughout part 1. The students will work continuously on their business model and make changes based on collected data. At each course module the students will present the business concept, recent changes and the strategy for work leading up to the next course module. Most of the work in this part of the programme will therefore take place outside the classroom.
In part 2, the students follow a structured supervision process with active participation. This process lasts throughout part 2. The students work on a Global Startup Business Plan, which is to be their Business Plan, and a professional justification of the business plan. The reasoning behind the professional justification is that the business plan must be founded on facts, analyses and application of relevant theory.
The programme is structured as a combination of experience-based learning, interactive lectures, discussions and activities in class, as well as creative student presentations, in addition to active collection and interaction with companies and potential customers of the relevant start-ups. The programme requires active participation in a workload accounting for 150 hours.
Project tutorials differ in each Executive Master of Management programme and will consist of personal tutorials and tutorials given in class. Generally, the students may expect consulting tutorials, not evaluating tutorials. Tutorials offered are estimated at four hours per term paper following a regular Master of Management programme.
Please note that while attendance is not compulsory in all programmes, it is the student's own responsibility to obtain any information provided in class that is not included on the course homepage/ itslearning or other course materials.
The students are evaluated through a term paper, counting 60% of the total grade and an oral examination in front of an evaluation board consisting of a combination of investors, senior entrepreneurs and professors, counting 40% of the total grade. The term paper may be written individually or in groups of maximum three persons. All evaluations must be passed to obtain a certificate for the programme.
The term paper is included in the degree’s independent work of degree, cf national regulation on requirements for master’s degree, equivalent to 18 ECTS credits per. programme. For the Executive Master of Management degree, the independent work of degree represents the sum of term papers from three programmes.
Bachelor degree, corresponding to 180 credits from an accredited university, university college or similar educational institution and 2 years of relevant work experience. Please consult our student regulations.
| Assessments |
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Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Comment: Term paper, counting 60% of the total grade. Exam code: MAN 67061 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Activity Form of assessment: Oral examination Weight: 40 Grouping: Individual Comment: Oral examination in front of an evaluation board consisting of a combination of investors, senior entrepreneurs and professors, counting 40% of the total grade. Exam code: MAN 67062 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 30 ECTS credit corresponds to a workload of at least 800 hours.