MAN 5051 Strategic Management
MAN 5051 Strategic Management
| Course code | Semester |
|---|---|
MAN 5052 | 2022 Autumn |
MAN 5053 | 2023 Spring |
Firms - private as well as public, are faced with major strategic challenges. Increased competition across borders, internal and external dynamics, and a strong demad for cost efficiency. All this require an increased strategic comprehension.
Strategic management is about managing change. It is a profound understanding of the external and internal forces that affect the competitive position. It is about making right choices at the right time, and it is also about managing serious change processes, processes which often is both complex and challenging to accomplish.
This program is developed to give the participants, who have varied theoretical backgrounds and work experience, a lasting competence within the various aspects of strategic management. Theoretical knowledge without practical anchoring results in low impact on the participants' organizations. The pedagogic approach is thus based on a thorough introduction to modern theories in the various topics that are addressed. Thereafter, the material is addressed in group discussions. Finally, the certain aspects are discussed in class to clarify important points.
Upon completion of the program, the participants are expected to contribute substantially to a creative and practical strategy process in their firms. This requires, however, engagement and effort from the participants both before and during class sessions
After finishing the program, the students should have thorough knowledge about:
- what strategy is, and how to apply this knowledge on new strategic problems
- the methods and theoretical perspectives that are used in the field of business strategy
- the content of the strategy process, including strategic analysis, strategic choices and strategy implementation
- typical strategic issues such as business models, mergers & acquisitions, strategic alliances, international strategies, digital transformation of business models, change processes, and ethical and sustainability issues
After finishing the program, the students should be able to:
- accomplish a strategic analysis for a business unit/public organization based upon a thorough analysis of the current situation
- apply central analytical models and tools that fit a specific company and problem.
- to give strategic advises based on documented knowledge
- train and develop skills that help them to see the organization in a holistic and strategic view
- accomplish a research project and use relevant methods and theories under supervision and within accepted ethical research standards
After finishing the program, the students should be able to:
- understand that strategic choices very often is about balancing different stakeholder's interests.
- discuss and reflect critically about the focus and content of the program in strategic management
- apply the novel knowledge on different strategic problems
- apply the knowledge such as innovation and new ways of solving strategic problems can arise
1. course setting
What is strategy? The foundation of strategy. Strategy analysis - internal analysis of resources and external analysis of the competitive arena.
30 hours physical presence.
2. course setting
Strategy analysis - internal analysis of value creation, external analysis of macro environment and stakeholders. Strategic choices, ethical - and sustainability issues. Business models.
22 hours (3 days) physical presence and 8 hours digital content distributed on beforehand to the students. The digital content plus cases, etc. will be the main resources for discussions, group works, etc. during the 3 days.
3. course setting
Different competitive strategies such as organic growth through knowledge management, mergers and acquisitions, outsourcing. Corporate strategy. Strategy in the public sector. International strategy and strategic alliances.
22 hours (3 days) physical presence and 8 hours digital content distributed on beforehand to the students. The digital content plus cases, etc. will be the main resources for discussions, group works, etc. during the 3 days.
4. course setting
Strategy implementation and strategic control. Strategic leadership.
22 hours (3 days) physical presence and 8 hours digital content distributed on beforehand to the students. The digital content plus cases, etc. will be the main resources for discussions, group works, etc. during the 3 days.
5. course setting
Different strategic topics: Innovation in public sector, trust, digitalization and new business models.
30 hours physical presence.
The programme is conducted through five modules over two semesters, a total of approx. 150 lecturing hours.
Project tutorials differ in each Executive Master of Management programme. It will consist of personal tutorials and tutorials given in class. Generally the students may expect consulting tutorials, not evaluating tutorials. The total hours of tutorials offered is estimated to 4 hours per term paper.
Please note that while attendance is not compulsory in all programmes, it is the student's own responsibility to obtain any information provided in class that is not included on the course homepage/ itslearning or other course materials.
The students are evaluated through a term paper, counting 60% of the total grade and a 48 hours individual home exam counting 40%. The term paper may be written individually or in groups of maximum three persons. All evaluations must be passed to obtain a certificate for the programme.
The term paper is included in the degree’s independent work of degree, cf national regulation on requirements for master’s degree, equivalent to 18 ECTS credits per. programme. For the Executive Master of Management degree, the independent work of degree represents the sum of term papers from three programmes.
In all BI Executive courses and programs, there is a mutual requirement
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Bachelor degree, corresponding to 180 credits from an accredited university, university college or similar educational institution. The applicant must be at least 25 years of age and at least four years of work experience. For applicants who have already completed a master’s degree, three years of work experience are required.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 60 Grouping: Group/Individual (1 - 3) Duration: 2 Semester(s) Comment: Term paper, counting 60% of the total grade. Exam code: MAN 50511 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Written submission Weight: 40 Grouping: Individual Duration: 48 Hour(s) Comment: Individual 48 hours home exam, counting 40% of the total grade. Exam code: MAN 50512 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 150 Hour(s) | |
Prepare for teaching | 150 Hour(s) | |
Student's own work with learning resources | 500 Hour(s) | Self study, term paper and exam |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 30 ECTS credit corresponds to a workload of at least 800 hours.