APPLIES TO ACADEMIC YEAR 2015/2016 Norwegian version

JUR 3631 Marketing Law and Ethics

Responsible for the course
Monica Viken

Department
Department of Accounting - Auditing and Law

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
Within trading companies and business to consumer industry knowledge of the legal framework are of great importance. New communication channels and new market places, e.g. digital channels, increase the need for knowledge of legal consequenses connected to strategic decisions. The course provides an introduction to the legal framework for all kind of companies, with a special focus on companies related to consumer rights. The course focuses on contract law, sales of goods, marketing control act and intellectual property rights (desgin, trademark, copyright and patent). The students will also gain an understanding of ethical principles of importance in business sociaty. The course shall give the students an in-depth understanding of the legal regulations and an introduction to ethical standards connected to the rules.

Learning outcome
Acquired knowledge
The students shall acquire a basic understanding of the main laws and rules that apply for marketing and sale of goods and services. they skall be familiar with contract law, law of sales and marketing control rules. The shall gain knowledge on how to protect intellectual property and gain an overview of design, copyright, trademark and patents. The students shall be familiar with rules that protect the consumers and rules that regulate the relationship between companies.

Acquired skills
The students shall be able to account for the main rules of marketing law and place them in relation to the civil-law regulation of buying and selling. They shall be able to identify legal problems and be capable of analysing problem complexes based on legal sources. They skall be able to discuss and solve legal questions related to marketing.

Reflection
The students shall also be aware of the grey area outside the clearly defined rules. They shall understand the ethical principles established in legal standards in the legislation. They shall be able to assess terms like "good business practice" and understand how these issues can be handled in practice.

Prerequisites


Compulsory reading
Books:
Langfeldt, Sverre Faafeng og Tore Bråthen. Lov og rett for næringslivet. Siste utg. Universitetsforlaget : Focus forlag. kap 1,2,3,5 og 6
Langfeldt, Sverre Faafeng, red. Næringslivets lovsamling 1687- ... til Lov og rett for næringslivet. Siste utg. Universitetsforlaget : Focus Forlag

Recommended reading
Books:
Langfeldt, Sverre Faafeng, red. 2012. Oppgavesamling i rettslære med løsningsveiledninger : eksamensoppgaver i rettslære på revisorstudiet, på siviløkonomstudiet og på bachelorstudiene 2003-2012. 11. utg. Focus

Course outline

• Review of sources of law and legal method
• Ethics and law
• The main aspects of contract law
• The main aspects of the law of sales
• The rules on the consumers’ right of cancellation
• The Marketing Control Act rules on consumer protection
• Competition protection and intellectual property law