GRA 8301 Digital Business Models (2021/2022)
GRA 8301 Digital Business Models (2021/2022)
Digitization changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services and business models that disrupt the present way of doing business and take customers away from firms that cannot change and adapt. Examples include sharing services, crowd sourcing and crowd funding services. Other products and services are fully or partially digital include news and entertainment, as well as advanced AI based diagnostic and problem-solving services.
The candidates will acquire knowledge about how digital technologies transform established businesses in manufacturing, transaction and transportation services, problem-solving services, and resource access services
The candidates will be able to assess business models and lead business model development efforts
The candidates will be able to critically assess the appropriateness of different business models in different contexts
- Introduction and course overview. Digital Manufacturing
- Digital Networks
- Possibilities and limitations on the use of information in business models
- Business Model Innovation. Blockchain
- Digital Problem Solving
- Developing Digital Ecosystems
The participants will reflect on how digital technologies transform established businesses in manufacturing, transaction and transportation services, problem-solving services, and resource access services. The course will be taught through discussion of cases and articles and discussion with guest lecturers at the frontiers of digitization. The aim of the module is to provide participants with capabilities required to develop and strategically manage both digital transformation of established businesses and create new businesses that arises from digital technologies.
Attendance to all sessions in the course is compulsory. If you have to miss part(s) of the course you must ask in advance for leave of absence. More than 25% absence in a course will require retaking the entire course. It's the student's own responsibility to obtain any information provided in class that is not included on the course homepage/ It's learning or other course materials.
This is a course with continuous assessment (several exam components) and one final exam code. Each exam component will be graded using points on a scale 0 -100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the course. Students who fail to participate in one/some/all exam components will get a lower grade or may fail the course. Candidates may be called in for an oral hearing as a verification/control of written assignments.
Specific information regarding the points system and the mapping scale beyond the information given in the course description will be provided in class. This information may be relevant for requirements for term papers or other hand-ins, and/or where class participation can be one of several elements of the overall evaluation.
The course is a part of a full Executive MBA programme and examination in all courses must be passed in order to obtain a certificate.
In all BI Executive courses and programmes, there is a mutual requirement
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 50 Grouping: Group (2 - 4) Duration: 4 Week(s) Comment: Written assignment; counts for 50% of the final grade. Exam code: GRA 83011 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Class participation Weight: 25 Grouping: Individual Comment: Class contribution; counts for 25% of the final grade Exam code: GRA 83011 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
Exam category: Activity Form of assessment: Presentation and discussion Weight: 25 Grouping: Group (2 - 3) Comment: Prepared group (3 per group) introduction to case discussions, counts 25% of the final grade. Exam code: GRA 83011 Grading scale: Point scale leading to ECTS letter grade Resit: All components must, as a main rule, be retaken during next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 40 Hour(s) | |
Prepare for teaching | 35 Hour(s) | |
Student's own work with learning resources | 75 Hour(s) | Self study, feedback activities/counselling and exam |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 5 ECTS credit corresponds to a workload of at least 135 hours.