GRA 8280 Digital Business Models (2023/2024 and 2024/2025)
GRA 8280 Digital Business Models (2023/2024 and 2024/2025)
Digitization changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies – such as artificial intelligence, blockchain, or the Internet of Things – to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services and business models that disrupt the present way of doing business and take customers away from firms that cannot change and adapt. The aim of this course is to learn about the role of digital technologies in the transformation of existing business models, and how digitization enabled the emergence of online platforms and ecosystems.
The candidate will acquire knowledge about the elements of a business model and business model innovation. They will learn how digital technologies can transform the ways companies create and capture value, and how they enable completely new ways. In addition, they will acquire knowledge about the requirements of implementing different digital technologies into their business model.
The candidate will be able to assess business models and to recognize, evaluate, and lead business model development efforts using digital technologies.
The candidate will be able to critical assess the capabilities and limitations of different digital technologies as well as understand their appropriate application in different business models and contexts.
- Course overview and Introduction
- Digital Platforms and Ecosystems
- Information, Data, and Artificial Intelligence (AI)
- Digital Manufacturing, Internet of Things (IoT), and 3D Printing
- Blockchain and Supply Chain Digitization
- Crowdsourcing, Online Communities, User-Generated Content (UGC)
The course will be taught through a combination of lectures and case discussions. The lectures are aimed at providing an introduction to and understanding of business model elements and different digital technologies. Using case discussions and presentations, participants will then reflect on the opportunities, challenges, and requirements of implementing these technologies to transform or develop a company’s business model. The aim of the course is to provide participants with capabilities required to develop and strategically manage both digital transformation of existing businesses, and to create new ones enabled by digital tools.
Attendance to all sessions in the course is compulsory. If you have to miss part(s) of the course you must ask in advance for leave of absence. More than 25% absence in a course will require retaking the entire course. It's the student's own responsibility to obtain any information provided in class that is not included on the course homepage/ It's learning or other course materials.
The course is a part of a full Executive MBA programme and examination in all courses must be passed in order to obtain a certificate.
In all BI Executive courses and programmes, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Granted admission to the EMBA programme. Please consult our student regulations.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Weight: 30 Grouping: Group (2 - 4) Duration: 4 Week(s) Comment: Written assignment in groups; counts for 30% of the final grade. Exam code: GRA 82802 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Weight: 70 Grouping: Individual Duration: 4 Week(s) Comment: Individual written assignment; counts for 70% of the final grade Exam code: GRA 82803 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 32 Hour(s) | |
Prepare for teaching | 25 Hour(s) | |
Student's own work with learning resources | 63 Hour(s) | Self study, feedback activities/counselling and exam |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.