GRA 6439 Research Proposal Course

GRA 6439 Research Proposal Course

Course code: 
GRA 6439
Course coordinator: 
Peter Jarnebrant
Course name in Norwegian: 
Research Proposal Course
Product category: 
MSc in Strategic Marketing Management
2023 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The purpose of this course is to allow BI Double Degree students at Groningen, prior to arriving there, to have performed 10 credits on the thesis, which in Groningen is 20 credits. Students from Groningen will write this research paper after a completion of a 20 ECTS credits thesis from Groningen. In order to obtain an MSc degree from BI, students need to have completed at least 30 ECTS thesis.

Learning outcomes - Knowledge

Have a solid conceptual understanding of the theories and methodologies involved in the chosen topic.

Learning outcomes - Skills

Ability to initiate, plan and/or carry out research (empirical and otherwise) in the marketing domain.

General Competence

Comprehend and resolve dilemmas and tradeoffs involved in empirical research.

Course content

BI Double Degree students will in this course, together with a research faculty at Department of Marketing, pick a topic and develop a research proposal in the format of the front end of a scientific paper published in for example Journal of Marketing. A set of guidelines for the research proposal will be provided. This work amounts to about 50 percent of a paper, i.e. 50 percent of the Groningen thesis. A good alternative may be to pick a topic for the research proposal that will allow them to connect the contents of this proposal with the thesis (to be) written at Groningen.

Teaching and learning activities

There are no scheduled classes in this course. Supervision of term paper will be provided by Associate Dean of the programme and/or other relevant faculty members. 

Students initiate contact with Associate Dean with whom they will agree on a topic and a supervision schedule.

Software tools
No specified computer-based tools are required.

All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Form of assessment:
Written submission
Exam code:
GRA 64391
Grading scale:
Grading rules:
Two examiners
Examination when next scheduled course
100No1 Semester(s)Group/Individual ( 1 - 2)Term paper
Exam category:Submission
Form of assessment:Written submission
Grouping (size):Group/Individual (1-2)
Duration:1 Semester(s)
Comment:Term paper
Exam code:GRA 64391
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 10 ECTS credit corresponds to a workload of at least 270 hours.