GRA 6341 Developing and Implementing International Marketing Strategies - RESIT EXAMINATION
GRA 6341 Developing and Implementing International Marketing Strategies - RESIT EXAMINATION
This course belongs to major in International Business and is taught for the last time autumn 2015.
Globalisation of markets and industries forces firms to take an active stance to international markets. This course addresses the process that firms undergo in their international marketing endeavour and treats critical issues in developing and implementing marketing strategies in international markets.
At the end of this course students will through cases and theoretical discussions have a thorough understanding of strategic challenges facing firms in international markets. They will also through lectures and negotiation games be able to identify relevant problem areas in international contracts and relate them both to the strategic alternatives open to the firm and to their legal consequences.
- Introduction. (Week 1)
- Presentation
- Course format and course overview
- Assignments, cases, group formation etc
- Decisions in international marketing, market information and learning
- Development of international marketing strategy (Week 2-6)
- Globalisation and marketing
- Strategic thrust of international marketing
- Entry modes in international marketing an overview
- Standardisation and adaptation in international markets
- Monitoring international marketing / relations with network partners
- Implementing international marketing / commercial agreements (Week 7-12
- Introduction to negotiations
- Contracts and contract law
- Jurisdiction/choice of law
- International conventions
- Contract theory
- Contract stages and clauses general overview
- Guest lectures from industry
- Negotiation seminar (Week 13)
The course will be carried out through lectures and seminars covering the above issues. The course is based on extensive case work, which entails active class participation throughout the term. Three cases will be followed up in section 3 of the course (commercial agreements) and will constitute the background for the negotiation seminars (section 4).
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class that is not included on It's learning or text book.
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have spesific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
| Assessments |
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Exam category: Submission Form of assessment: Written submission Invigilation Weight: 100 Grouping: Individual Support materials:
Duration: 5 Hour(s) Exam code: GRA63411 Grading scale: ECTS Resit: Examination every semester |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.