GRA 6150 Foundations of Strategy for Digital Communication
GRA 6150 Foundations of Strategy for Digital Communication
Strategy is concerned with how businesses and organizations reach their objectives, often in a competitive environment. The overall strategy determines the other business activities, including product positioning, technology investment, marketing, acquisitions, hiring, etc. Successfully managing a business requires the manager to clearly define the strategy and communicate it to key stakeholders, such as investors, clients, regulators, and partners.
This course introduces the theoretical foundations of strategic management. The course focuses on how a firm can use the theories, models, and frameworks from the course to formulate and implement effective business-level and corporate-level strategies.
- Understanding the foundational theories of strategic management
- Being able to identify and apply relevant theoretical frameworks to develop strategies
- Applying the frameworks to current business cases in relevant industrial contexts
- Using specific analytical tools or frameworks to:
- appropriately assess how well a firm is doing over time and relative to its peers
- describe a firm’s strategy and assess whether the strategy is appropriate
- develop and implement effective strategies or propose changes to the strategy to enhance, maintain or turn around the performance of a firm
- Being able to clearly communicate strategies and strategy-related issues to various audience
- Ability to formulate strategy in various contexts
- Ability to understand and evaluate actors’ actions from a strategic perspective
- Applying critical thinking in business context
- Introduction to the field of strategy
- Economic foundations and external analysis
- Generic strategies
- Resource-based view
- Innovation
- Corporate strategy
The course consists of lectures and case discussions. Students are required to read cases before class and actively participate in discussions in class. The discussions will focus on applying learned concepts and frameworks to relevant business cases. Students are also required to work on a course project that formulates strategic recommendations for a firm.
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.
All parts of the assessment must be passed in order to get a grade in the course.
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 60 Grouping: Group (3 - 5) Duration: 2 Month(s) Comment: Course project Exam code: GRA 61501 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 40 Grouping: Individual Duration: 5 Hour(s) Comment: Final exam Exam code: GRA 61502 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | |
Student's own work with learning resources | 32 Hour(s) | |
Individual problem solving | 20 Hour(s) | |
Group work / Assignments | 50 Hour(s) | |
Examination | 2 Hour(s) | |
Submission(s) | 20 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.