GRA 6147 Communicating Across Domains

GRA 6147 Communicating Across Domains

Course code: 
GRA 6147
Communication and Culture
Course coordinator: 
Benedicte Brøgger
Mark Brown
Course name in Norwegian: 
Communicating Across Domains
Product category: 
MSc in Digital Communication Management
2023 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

Corporations, indeed, even some small startups, communicate through diverse digital technologies and media channels, and across domains such as digital communities, fields of expertise, cultural groups and markets. In such a complex communicative environment, obstacles to understanding are many and communication competences are critical success factors in the global, digital world of business. Many business corporations list oral and written communication in their top-five desirable skills when recruiting talent. 

The course takes as its starting point an understanding of communication as two sentient beings acting together willingly to co-create meanings. You will learn to examine communication from a processual perspective in which meanings evolve through time and space, offline as well as online, physical as well as immaterial. What are the implications of this for business students? Knowledge of how meanings are created as well as the ability to communicate in meaningful terms is fundamental for all business processes to succeed.   

In this course you will: 

  • Investigate the role of meaning in communication 
  • Consider similarities and differences between online and offline communication 
  • Learn key concepts for analysing ‘communication-as-ritual' 
  • Experience some of the dilemmas in digital, interdomain communication and … 
  • ... Explore techniques for dealing more effectively with them...  

... in order to make yourselves more successful interdomainal communicators – both as individuals, but also on behalf of institutions that you represent. 

The course runs as two weekly sessions of two hours each in the second half of the Autumn semester to enable students to combine it with an internship.

Learning outcomes - Knowledge

After taking this course, students should have acquired knowledge of:

  • Key concepts in the field of interdomain communication such as:
    • Communication and culture  
    • Communication as transmission and as ritual 
    • Co-creation in digital domains -remediation, bricolage and participation 
  • Variations in interdomainal communication patterns 
Learning outcomes - Skills

After taking this course, students should have acquired skills in:

  • Acknowledging differences between domains 
  • Facilitating meaningful communicative exchanges 
  • Choosing and deploying appropriate communicative techniques  
General Competence

After taking this course, students should have acquired general competence in:

  • The complexities of interdomainal sense-making    
  • Diversity and intersectionality 
  • Culturally and socially sustainable patterns of communication  
Course content
  • Exploring key culture and communication concepts
  • Online and offline selves and rituals
  • Analysing digital culture and communication patterns: participation, bricolage and remediation
  • The medium – analysing digital domains (social media vs mass media)
  • The infrastructure – who’s in charge and where are the cables?
  • Practice – simulation with industry partners
    Teaching and learning activities
    • Lectures (with individual and interactive exercises)
    • Collaborative group activities:
      • In-class case analyses
      • Comparing media coverage of current events with master students at Carnegie Mellon University
      • Training and reflection on your own practice
    • Simulations:
      • With feedback from industry experts
      • With feedback from peers
    Software tools
    No specified computer-based tools are required.
    Additional information

    Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.


    All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.


    Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

    Exam categoryWeightInvigilationDurationGroupingComment exam
    Exam category:
    Form of assessment:
    Written submission
    Exam code:
    GRA 61471
    Grading scale:
    Grading rules:
    Internal examiner
    Examination when next scheduled course
    100No 3 Week(s)Group/Individual (1 - 3)The home exam essay will be published after the last classroom session. It will be aligned with the classroom activities and readings and with the simulation. The home exam is estimated to require 40 hours of student effort over an elapse time of three weeks from the exam's publication date.
    Exam category:Submission
    Form of assessment:Written submission
    Weight: 100
    Grouping (size):Group/Individual (1-3)
    Duration: 3 Week(s)
    Comment:The home exam essay will be published after the last classroom session. It will be aligned with the classroom activities and readings and with the simulation. The home exam is estimated to require 40 hours of student effort over an elapse time of three weeks from the exam's publication date.
    Exam code:GRA 61471
    Grading scale:ECTS
    Resit:Examination when next scheduled course
    Type of Assessment: 
    Ordinary examination
    Total weight: 
    Student workload
    24 Hour(s)
    2x2 classroom sessions over 6 weeks
    Prepare for teaching
    60 Hour(s)
    5 hours preparation for each 2-hour class = 60 hours
    56 Hour(s)
    Home exam - estimated effort within a three-week elapse time from the date of publication of the exam.
    Group work / Assignments
    60 Hour(s)
    5 hours of work on tasks given in each 2-hour classroom session.
    Sum workload: 

    A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.