GRA 6146 Media and Creative Industries Management
GRA 6146 Media and Creative Industries Management
This course addresses the unique characteristics and managerial challenges of organizations in the media and creative industries. The course is relevant for those seeking work within, or will partner with, media and creative industries, particularly in a managerial position. To address key management and communication issues, media and creative organizations are analysed from four perspectives structured into four modules:
In the first module we examine the major organizational forms occurring across the media and creative industries. This provides an introduction to the sector and offers a departure point for reflecting on how organizations in the media and creative industries differ from other firms. The second module examines different metrics of value and corresponding institutional logics that shape internal and external power relations, can generate conflict, and complicate internal and external communication. In the third module we look at managing communication in media and creative industries. Here we explore themes in stakeholder and strategic communication, and reflect on the impact and challenges of technological innovation in shaping effective communication in media and creative organizations. The fourth module concerns managing creative organizations and creative labour. Here we explore key leadership challenges faced by organizations in the media and creative industries, before discussing common leadership structures and solutions. We also review current theory on the managing and motivating creative labour.
- Knowledge of the conditions that characterize the organization, processes, products, and environment of the media and creative industries
- Recognize and distinguish between different organizational and leadership models for media and creative organizations and sectors
- Identify and explain key institutional logics that shape media and creative organizations, and how these may be a source of internal conflict
- Understand approaches to managing communication in media and creative organizations
- Knowledge of the managerial challenges and strategies for implementing communication technologies in media and creative organizations
- Knowledge of current theory on managing creative labour in organizations
- Can identify the economic and non-economic goals of media and creative organizations, the stakeholder groups these goals serve, and can identify suitable metrics for communicating how well an organization meets these goals
- Can apply theory on strategic communication and technological innovation to respond to communicative challenges faced by organizations in the media and creative industries
- Can formulate an issue of interest in the field of managing media and creative industries, identify a research area of relevance to the issue, formulate a research question, and suggest theoretical perspectives relevant to the research question
Upon completion of this course, students will learn to:
- Critically evaluate different sources of information relating to media and creative organizations
- Apply theoretical paradigms to real life examples
- Present own analysis in an academic manner, as a well as in a format that would be useful for a media or creative organization
- Critically evaluate own work and the work by others
- Understand economic, societal, cultural, and policy-related management dilemmas facing media and creative organizations through a communicative lens
Module 1. Major organizational forms and policy traditions in the media and creative industries
Module 2. Metrics of value and institutional logics in creative organizations
Module 3. Managing communication in the media and creative industries
Module 4. Managing creative organizations and creative labour in context of technological change
The course will be taught through a combination of discussion of current theory and literature, in addition to a case-studies that enable participants to observe real-life application of the managerial challenges discussed.
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.
All parts of the assessment must be passed in order to get a grade in the course.
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have spesific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
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| Assessments |
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Exam category: Submission Form of assessment: Submission other than PDF Exam/hand-in semester: First Semester Weight: 30 Grouping: Group (2 - 3) Duration: 1 Semester(s) Comment: Students to submit powerpoint slide with voiceover, approx 20 minutes. Exam code: GRA 61461 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Submission PDF Exam/hand-in semester: First Semester Weight: 70 Grouping: Group (2 - 3) Duration: 1 Semester(s) Comment: Group project Exam code: GRA 61462 Grading scale: ECTS Resit: Examination when next scheduled course |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 24 Hour(s) | |
Feedback activities and counselling | 12 Hour(s) | |
Student's own work with learning resources | 64 Hour(s) | |
Group work / Assignments | 80 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.
