GRA 6144 Digital Innovation Management
GRA 6144 Digital Innovation Management
Digital innovation is the creation of business processes and market offerings that result from the use of digital technology. Digital innovation therefore has two main parts: The use of digital technology during the practice and process of innovation, and the description, fully or partly, of the outcome of innovation whether this is a market or a service offering.
Innovation is the creation of new value and is based on new ideas and technologies or on the combination of known ideas and technologies. An innovation is something new that is both useful and adopted by users or customers, while an invention is simply something new. The value of an innovation can be economic or non-economic. The nature of innovation is currently at a transition point because of the digital revolution.
The course presents value proposition and business model design, as well as tools to assess the potential impact of digital market offerings. The course looks at lean startup design, iterative digital innovation, and alignment of digital initiatives with society and external stakeholders. As part of the course, students meet digital change-makers, both in startup businesses, in established yet adapting industries, as well as policy makers.
To decide on launching an innovation to the market or to users, the organization needs this: To understand the business and value aspects of the innovation; To be able to model and analyze these aspects; To be able to communicate the results of digital innovations both internally and externally. Hence organizations need digital communication management to succeed with digital innovations.
The main goal of the course is to evaluate a current digital innovation or develop a new one, as well as to develop the value of the innovation by applying one or more business model perspectives. To reach this goal, the examination in the course consists of writing a paper that apply a business model perspective to initiate or strengthen a digital innovation.
- Understand the workings of organizations, management processes and commercial activities, with particular attention to the consequences of digital transformations
- Have an understanding of digital technologies to be able to create strategic, communicative, and commercial benefits
- Apply theories to evaluate a current digital innovation or to develop a new one
- Articulate societal, organizational and human forces at work in digital transformations
- Grasp the operations involved in quantitative, qualitative and automated modes of analysis and their roles in organizational processes
- Develop, drive and manage commercial processes and organizational innovation
- Participate in the organization and management of digital transformations in organizational settings – across departments, professions and other borders
- Work strategically with data-based insights and develop organizations at the interface of technology, business and society
- Communicate, strategize and create connections between technological, organizational and human issues and contexts
- Can assist organizations in planning and implementing digital innovations, and communicate the importance of such innovations internally and externally
- General introduction to innovation and change
- Business model innovation for companies doing digital transformation
- Developing the business plan – the journey from theory to practice
The course consists of the following elements:
- Formal lectures to gain a collective understanding of the readings and to help with any problems of understanding the foundational concepts
- Guest lectures by practice experts to gain insights on digital innovation and business models
- Discussions among groups of students about how to create, evaluate, and write business model plans for digital innovations
Course outline
Here is the current plan (changes may occur):
Week 1: Introduction: Digital innovation management
Weeks 2-4: The three guiding questions in Part 1 of the course content
Weeks 5-7: The three guiding questions in Part 2 of the course content
Weeks 8-9: The first two topics of Part 3
Weeks 10-11: The accounting perspective to business model innovation
Week 12: Summing up, and closing
Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.
All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 2) Duration: 1 Semester(s) Comment: The main goal of the course is to evaluate a current digital innovation or develop a new one, as well as to develop the value of the innovation by applying one or more business model perspectives. To reach this goal, the examination in the course consists of writing a paper that apply a business model perspective to initiate or strengthen a digital innovation. The expected length of the paper is 10-15 pages plus references. The paper can be submitted individually or in groups of maximum 2 students. Exam code: GRA 61441 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | Participation in lectures and (voluntarily) giving presentations |
Student's own work with learning resources | 60 Hour(s) | |
Submission(s) | 80 Hour(s) | Work on digital innovation project |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.