GRA 3162 New Venture Bootcamp

GRA 3162 New Venture Bootcamp

Course code: 
GRA 3162
Strategy and Entrepreneurship
Course coordinator: 
Pengfei Wang
Course name in Norwegian: 
New Venture Bootcamp
Product category: 
MSc in Entrepreneurship and Innovation
2023 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

After developing the entrepreneurial mindset and grasping the essence of innovation, entrepreneurs will need to translate their technical or commercial insights into successful businesses. This course focuses on real life challenges and problems for entrepreneurs in three important phases: starting-up, scaling-up, and corporate innovation. Startup Bootcamp focuses on topics important during the (pre-) start-up phase of new business creation; Scaleup Bootcamp focuses on topics important in the scaling-up and expansion phrase; Corporate Innovation Bootcamp focuses on deep dive into intrapreneurship, corporate entrepreneurship and venturing. The overall objective is to improve the ability of course participants to diagnose problems in new venture development and to recommend solutions. This course builds on theoretical and empirical explanations to explore how entrepreneurs cope with developmental challenges in different scenarios. It also dives into key industry verticals (e.g., Healthcare, Fintech, and Biotech), in order to improve the competence of students to combine knowledge with practice. 

Learning outcomes - Knowledge
  • Students should know the key steps, activities, and challenges in the process to start and grow new ventures
  • Students should understand how to build and test assumptions in the start-up phase and turn them into knowledge
  • Students should know the core challenges in the scaling-up phase
  • Students should know core mechanisms through which corporates develop new ventures
  • Students should know the features and business models of key industry verticals
Learning outcomes - Skills
  • Students should be able to analyze start-up, scaling-up, and corporate innovation business cases and identify their key problems and assumptions
  • Students should be able to provide effective solutions tailored for the challenges in different phases in different verticals
General Competence
  • Students should be able to analyze business cases concisely, with clarity, logical flow, and coherence
  • Students should be able to present and communicate ideas and solutions effectively
  • Students should be able to develop their competence of business negotiation
Course content

The course content includes:

  1. Starting up: value creation
  2. Starting up: value capture
  3. Starting up: resource and process
  4. Scaling up: crossing the chasm
  5. Scaling up: organizing for complexity
  6. Scaling up: diversification
  7. Corporate innovation: stimulating intrapreneurship
  8. Corporate innovation: corporate venturing
  9. Key industry verticals: features, potentials, and business models
Teaching and learning activities

The course is a combination of lectures, guest lectures, cases, group work, and simulations.

  • The first part of the course offers an intensive theoretical overview of the main topics of starting-up, scaling-up, and corporate innovation
  • The second part of the course will use the case methods extensively to bring practical problems and challenges into the classroom
  • The third part of the course offers some deep dives into key industry verticals
  • The fourth part of the course allows students to apply knowledge to solve problems for new ventures during either starting-up, scaling-up, or corporate innovation phase.

In the end of this course, there is a 100% submission that include final assignments that students have to hand in by groups.

Software tools
No specified computer-based tools are required.
Additional information

Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class.



All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have specific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.


Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Exam category: 
Form of assessment: 
Written submission
Group (2 - 3)
1 Semester(s)
Submission consisting of assignments that students have to hand in by groups.
Exam code: 
GRA 31622
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Portfolio assessment
Total weight: 
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 6 ECTS credits corresponds to a workload of at least 160 hours.