GRA 3136 New Venture Creation

GRA 3136 New Venture Creation

Course code: 
GRA 3136
Department: 
Strategy and Entrepreneurship
Credits: 
6
Course coordinator: 
Thomas Hoholm
Product category: 
Master
Portfolio: 
MSc in Business - Elective course
Semester: 
2017 Autumn
Active status: 
Active
Teaching language: 
English
Course type: 
One semester
Introduction

New Venture Creation is about the actual process of starting and growing a new venture, as well as harvesting it. Knowledge and tools related to the entrepreneurial process, including business ideas, entrepreneurial marketing strategies, and business models, are central to the successful development of profitable new companies. This course will provide the students with basic models and tools for new venture creation, as well as practical experience in developing a convincing business concept and plan. Methods related to the 'lean startup' approach will be central. Participation in an event like Innovation Camp or Startup Weekend (or other business plan competitions) will be one of the highlights of the learning process.

This course is also run in the spring semester for "Grunderskolen".

Learning outcomes - Knowledge
  • The course will form a basis for advanced studies in the field
  • The students will be given an overview and framework of start-ups, entrepreneurship, entrepreneurial organization, and governance issues in small firms
  • The students will be trained in firm level approach thinking
Learning outcomes - Skills
  • The students will learn basic elements in how to start a business and to make a business plan
  • The students will be trained in how to present business ideas
Learning outcomes - Reflection

Through examples of Corporate Social Responsibility, the students' attitudes and ethical reflections should be strengthened.

Course content
  • Entrepreneurial strategy and management
  • How to structure a business plan
  • The essence of a good operational strategy
  • Incorporation - choosing a legal structure
  • Entrepreneurship and motivation - people in the organization
  • Building budgets and economic forecasts
  • Intellectual property theft
  • Venture capital
Learning process and requirements to student

A syllabus to be handed out at the beginning of the semester outlines the course of the sessions and the teaching objectives associated with each session. 

At the beginning of the course, students are required to submit a business idea, that is an idea of a need that is currently not met in a satisfactory manner and a way of addressing that need. This can either be the student's own idea, or a business idea under development by an early phase start-up. Pursuing this idea through a business plan process is a central teaching technique. Students are strongly encouraged to consider such ideas even prior to the beginning of the course in order to get full effect of the teaching.

Please note that while attendance is not compulsory in all courses, it is the student’s own responsibility to obtain any information provided in class that is not included on It's learning or text book.

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course start.

At resit, all exam components must, as a main rule, be retaken during next scheduled course.

Software tools
No specified computer-based tools are required.
Qualifications

All courses in the Masters programme will assume that students have fulfilled the admission requirements for the programme. In addition, courses in second, third and/or fourth semester can have spesific prerequisites and will assume that students have followed normal study progression. For double degree and exchange students, please note that equivalent courses are accepted.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Activity
Form of assessment:
Presentation
Exam code:
GRA31366
Grading scale:
Point scale
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
20No -Group/Individual ( 1 - 3)Oral group presentation of the business plan and individual participation in class.
Exam category:
Activity
Form of assessment:
Presentation
Exam code:
GRA31366
Grading scale:
Point scale
Grading rules:
Internal examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
10No -Group/Individual ( 1 - 3)Participation in a business plan competition (information will be given at the first lecture) is compulsory and will be graded based on the contribution to the group process and the final presentation.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
GRA31366
Grading scale:
Point scale
Grading rules:
Internal and external examiner
Resit:
All components must, as a main rule, be retaken during next scheduled course
70No1 Semester(s)Group/Individual (1 - 3)The term paper/Business plan has to be written in a group of maximum 3 students (in special circumstances individually). The business idea and the planning process are to be presented to the other students in the 6th week of the semester.
Exams:
Exam category:Activity
Form of assessment:Presentation
Weight:20
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration: -
Comment:Oral group presentation of the business plan and individual participation in class.
Exam code:GRA31366
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Activity
Form of assessment:Presentation
Weight:10
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration: -
Comment:Participation in a business plan competition (information will be given at the first lecture) is compulsory and will be graded based on the contribution to the group process and the final presentation.
Exam code:GRA31366
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:70
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment:The term paper/Business plan has to be written in a group of maximum 3 students (in special circumstances individually). The business idea and the planning process are to be presented to the other students in the 6th week of the semester.
Exam code:GRA31366
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam organisation: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Talis literature

Obligatorisk/Compulsory

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Casson, Mark 2006 The Oxford handbook of entrepreneurship   Oxford University Press Selected chapters
Evers, Natasha; Cunningham, James; Hoholm, Thomas 2014 Technology entrepreneurship: bringing innovation to the marketplace   Palgrave Macmillan  
Document
Authors/Editors År Tittel Edition Publisher StudentNote
    Teaching materials including three HBS cases and a selection of scientific articles     A copied compendium will be available at cost price at the start of the semester
    During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.      
    Collection of articles      

Anbefalt/Recommended

Book
Authors/Editors År Tittel Edition Publisher StudentNote
Anupindi, Ravi cop. 2012 Managing business process flows: principles of operations management 3rd ed Pearson Eduaction  
Osterwalder, Alexander; Pigneur, Yves cop. 2010 Business model generation: a handbook for visionaries, game changers, and challengers   Wiley  
Ries, Eric cop. 2011 The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses   Crown Business  
Wilmerding, Alex c2001 Term sheets & valuations: a line by line look at the intricacies of term sheets & valuations   Aspatore Books Readings from this book will be included in a compendium.
Article
Authors/Editors År Tittel Edition Publisher StudentNote
Kaplan, Steven N.; Sensoy, Berk A.; Strömberg, Per Johan 2006 What are Firms? Evolution from Early Business Plans to Public Companies      
Bhide, Amar 1994 How Entrepreneurs Craft Strategies That Work.      
Bhide, Amar 1996 The Questions Every Entrepreneur Must Answer      
Govindarajan, Vijay; Trimble, Chris 2005 Building Breakthrough Businesses Within Established Organizations.      
Document
Authors/Editors År Tittel Edition Publisher StudentNote
Sahlman, William A. 14. November 1996 Some thoughts on business plans : internet wicked ale   Harvard Business School