EMS 3630 Value-creating Advisor

EMS 3630 Value-creating Advisor

Course code: 
EMS 3630
Course coordinator: 
Roy Willy Elvegård
Course name in Norwegian: 
Verdiskapende rådgivning
Product category: 
Bachelor of Real Estate, Law and Business - Programme Courses
2021 Autumn
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The course focuses on competitive drivers for professional service providers, what it takes to create financial results, both for the customer and their own business. By studying what the adviser role and value creation entail - the student will be able to develop understanding of the commercial part of the future role as an advisor. An important part of the adviser role is the understanding of sustainability and value creation, and as the Marketing Act is an important premise for safeguarding. 

The aim of the course is that it should be practically applicable, and thus requires an active participation from the student. The course is based on previous subjects and will give the student increased business understanding. The value of the service, the person's role and ability to communicate will be three central themes.

Learning outcomes - Knowledge

The knowledge objectives focus on developing the consultant's ability to communicate directly or indirectly with the client, verbally, in writing and digitally. Furthermore, how to uncover customer needs, develop and concretize services that create value for both parties

Key Knowledge Objectives:

  • What are value-adding services
  • Development of new value-creating services
  • Communication strategies for various business conversations
  • Informal and formal negotiations
  • Dissemination, sale and sale of property
  • Relational skills through business conversations
  • Sustainable business and ethical choices
  • Get to know strategic digital tools for advisors
  • Students should have acquired good knowledge of the Marketing Act's rules for marketing of real estate and real estate services.
Learning outcomes - Skills

The key skills goals:

  • As a consultant, solve major and minor challenges and problems for clients
  • Develop competitive business processes
  • Conduct critical business conversations
  • Evaluate existing services and develop new ones
  • Conduct informal and formal negotiations
  • Implement a sales process that is tailored to the buying process
  • Utilize digital business systems
  • Students should be able to identify and analyze legal matters related to the marketing of real estate and real estate services
General Competence
  • The role of the professional counselor as a problem solver
  • The importance of value creation for the financial result
  • The known and unknown factors of the counseling process
  • Digital tools and efficiency in business processes
  • The importance of the relationship for colleagues and customers
  • Development of new services
  • Throughout the course students will have developed a good understanding of the ethical and legal side of real estate marketing and real estate services.
Course content
  • Value creation through professional services
  • The strategic importance of the business conversation
  • Digital business systems that support the consultant
  • Business processes that have an impact on the company's results
  • Market opportunities and changes
  • The consultant's way to contracts
  • Relationships and networks
  • Self-management and self-development
  • Marketing Act
Teaching and learning activities

The course is completed over one semester. The teaching method will be a mixture of lectures, both digital and analog. The form of learning will help develop the student's ability to solve problems for clients in real estate. Learning activities will be both practical and theoretical. The practical will be to consider real challenges in real estate. The activities will take place both individually and in smaller colloquial groups. Lecture method and learning activities require active participation by the student. Parts of the syllabus are allocated on their own (self-study).

Digital tools such as CRM and others will be reviewed during the course.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification


Due to the Covid-19 pandemic, there may be deviations in teaching and learning activities as well as exams, compared with what is described in this course description.


Information about what is taught on campus and other digital forms will be presented with the lecture plan before the start of the course each semester.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
1 Week(s)
Exam code: 
EMS 36301
Grading scale: 
Examination every semester
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
30 Hour(s)
12 Hour(s)
Prepare for teaching
43 Hour(s)
Student's own work with learning resources
45 Hour(s)
Group work / Assignments
30 Hour(s)
40 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.