APPLIES TO ACADEMIC YEAR 2016/2017
ELE 3780 Digital Business: Developing Technological and Organisational Capabilities
Responsible for the course
Department of Strategy
According to study plan
Language of instruction
How do you create a successfull digital service? How to exploit the vast amount of data from objects that are connected? How to create new and effective businesses? These and similar question are issues we will cover throughout the course, and we will do that with a practical and concrete approach.
Digitalisation is when businesses use digital technology in a holistic and integrated approach, both internally and externally. The digital business is recognised by streamlined operational processes, an unified and frictionless customer experience, and is constantly rethinking their business model. Digitalisation is based on technology, but most organisations struggle more with organisational and managerial issues, and find it hard to develop new knowledge capabilities.
We begin the course with a few cases of digital services and businesses to see what is new and novel to undrstand why some succeeds and others don't. We will continue with some easy to use tools and techniques for prototyping digital solutions. Finally, we will define som underlying mechanisms of how technology evolves over time and use that knowledge to beome better prepared for future developments in technology.
- Understand what digitalisation means
- Understand how digitalisation can change operational processes, customer experience and business models
- Have knowledge of processes, method and tools for developing digital services
- Have knowledge of organisational and leadership factors that support the digitalisatoin of a business
- Know how technology evolves
- Be able to analyse digital solutions and identify its defining characteristics
- Be able to identify new digitalisation initiatives in a business
- Be able to use user-friendly tools for protyping digital solutions
Technology development enables new and novel applications of technology. Throughout the course, we will focus on the difference between what is technically possible, what is feasible (in a business contexts), and what is desireable (ethics and society).
Laudon, Kenneth C., Jane P. Laudon. 2016. Management information systems : managing the digital firm. 14th ed., Global ed. Pearson Education. Kap. 1-12. Oversiktsbok på teknologi, mange kapitler skal leses for oversikt, noen mer i dybden.
Westerman, George, Bonnet, Didier, McAfee, Andrew. 2014. Leading Digital: Turning Technology into Business Transformation. Harvard Business Review Press
Reading package of selected papers and reports
Arthur, W. Brian. 2009. The Nature of Technology: What It Is and How It Evolves. Free Press
Brynjolfsson, E., Andrew McAfee. 2014. The second machine age : work, progress, and prosperity in a time of brilliant technologies. Norton
Ries, Eric. 2011. The Lean Startup: How Constant Innovation to Creates Radically Successful Businesses. Portfolio Penguin
- Digitalisation and digitisation; digital services and digital business models
- Successful digital services - what is it?
- How to design a digital service?
- Protoyping an minimum viable product (MVP)
- Understanding technologyand how it evolves
The student will use a variety of digital tools during the course.
Learning process and workload
The course consist of 45 hours of classroom activities such as discussion based teaching, works shops and group assignments.
|Participation in classroom sessions||
|Preparation for classroom sessions||
|Work on term paper, group project||
|Average recommended study hours||
Term paper in groups of 2-3 students. The term paper is a group project that integrates the topis from the course outline. The term paper is due about two weeks after the final class session.
ELE 37801 Project paper, counts 100 % to obtain final grade in ELE 3780, 75 ECTS
Examination support materials
All supporte materials allowed.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.