ELE 3756 Experience design: product and market
ELE 3756 Experience design: product and market
The course is an introduction to the experience economy and describes and discusses production, distribution, consumptionand marketing of experiences in new and traditional business contexts. The focus of the course is on experience aspect and experiencedesign of the experience economy and emphasize how experiences can add value to firms and customers focusing the tourism industry.
Students shall acquire insight into and knowledge of the experience economy, both as a concept and in practice. Students shall gain understanding of the producers challenges and the customers behaviour relating to experience products, focusing on basic theories, models and methodological aspects of the topic.
Students shall be able to analyze, implement and apply relevant methods and theories in development of experiences in firms in generally and in the service industry in specially. Relevant tools are to be applied to new and existing firms.
The students shall be able to understand and reflect on the effects of the experience economys effects on customers, firms and destinations. Ethical dimensions such as sustainability and corporate responsibility are emphasized.
- The experience economy: introduction.
- Value creation.
- Shifts in society.
- The arenaes.
- The process of experience.
- Innovation.
- Design principles.
- Cocreation.
- The experience room.
- Pine and Gilmore: The four experience realms.
- Storytelling.
- Authenticity.
- Experiences as tools in market communication, image and branding.
- Experiences in business generally and in the service industry specially.
The estimated work load of the course is 200 hours, which include lectures, literature studies, preparations, excursions, student presentations and various forms of guidance and feedback. Students are expected to contribute actively in class and to take part in what is planned in the detailed syllabus at the start of the semester. An excursion will be arranged.The examination is a project paper, to be written in groups of 1-3 students. The project paper is to be presented in class, and feedback and guidance will be given based on submitted material and presentation.
For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.
Higher Education Entrance Qualification
There are no particular prerequisites.
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 100 Grouping: Group/Individual (1 - 3) Duration: 1 Semester(s) Exam code: ELE37561 Grading scale: ECTS Resit: Examination when next scheduled course |
| Activity | Duration | Comment |
|---|---|---|
Teaching | 36 Hour(s) | Participation in class, excursion, guidance and feedback and presentation of assignments |
Group work / Assignments | 74 Hour(s) | .Work on assignments, on presentations and feedback |
Prepare for teaching | 90 Hour(s) | Preparation for class and exam, literature studies and study groups.literaturstudier og gruppearbeid. |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.