ELE 3756 Experience design: product and market

ELE 3756 Experience design: product and market

Course code: 
ELE 3756
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Sølvi Lyngnes
Course name in Norwegian: 
Opplevelsesdesign: produkt og marked
Product category: 
Bachelor
Portfolio: 
Bachelor - Electives
Semester: 
2018 Autumn
Active status: 
Active
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

The course is an introduction to the experience economy and describes and discusses production, distribution, consumptionand marketing of experiences in new and traditional business contexts. The focus of the course is on experience aspect and experiencedesign of the experience economy and emphasize how experiences can add value to firms and customers focusing the tourism industry.

Learning outcomes - Knowledge

Students shall acquire insight into and knowledge of the experience economy, both as a concept and in practice. Students shall gain understanding of the producers’ challenges and the customers’ behaviour relating to experience products, focusing on basic theories, models and methodological aspects of the topic.
 

Learning outcomes - Skills

Students shall be able to analyze, implement and apply relevant methods and theories in development of experiences in firms in generally and in the service industry in specially. Relevant tools are to be applied to new and existing firms.

 

Learning Outcome - Reflection

The students shall be able to understand and reflect on the effects of the experience economy’s effects on customers, firms and destinations. Ethical dimensions such as sustainability and corporate responsibility are emphasized.

Course content
  • The experience economy: introduction.
  • Value creation.
  • Shifts in society.
  • The arenaes.
  • The process of experience.
  • Innovation.
  • Design principles.
  • Cocreation.
  • The experience room.
  • Pine and Gilmore: The four experience realms.
  • Storytelling.
  • Authenticity.
  • Experiences as tools in market communication, image and branding.
  • Experiences in business generally and in the service industry specially.
Learning process and requirements to students

The estimated work load of the course is 200 hours, which include lectures, literature studies, preparations, excursions, student presentations and various forms of guidance and feedback. Students are expected to contribute actively in class and to take part in what is planned in the detailed syllabus at the start of the semester. An excursion will be arranged.The examination is a project paper, to be written in groups of 1-3 students. The project paper is to be presented in class, and feedback and guidance will be given based on submitted material and presentation.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.

Qualifications

Higher Education Entrance Qualification

Required prerequisite knowledge

There are no particular prerequisites.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
ELE37561
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Group/Individual (1 - 3)
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Group/Individual (1-3)
Duration:1 Semester(s)
Comment:
Exam code:ELE37561
Grading scale:ECTS
Resit:Examination when next scheduled course
Exam organisation: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
36 Hour(s)
Participation in class, excursion, guidance and feedback and presentation of assignments
Group work / Assignments
74 Hour(s)
.Work on assignments, on presentations and feedback
Prepare for teaching
90 Hour(s)
Preparation for class and exam, literature studies and study groups.literaturstudier og gruppearbeid.
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.