ELE 3739 Co-creation

APPLIES TO ACADEMIC YEAR 2012/2013

ELE 3739 Co-creation

Responsible for the course
Tor Geir Kvinen

Department
Department of Leadership and Organizational Behaviour

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction

    Learning outcome

      Prerequisites


      Compulsory reading
      Books:
      Prahalad, C. K., Venkat Ramaswamy. 2004. The future of competition : co-creating unique value with customers. Harvard Business School Press

      Collection of articles:
      Kvinen, Tor Geir. 2011. Artikkelsamling for Co-creation. Handelshøyskolen BI

      Recommended reading
      Books:
      Andreassen, Tor Wallin. 2006. Serviceledelse : planlegging og styring av sannhetens øyeblikk. 5. utg. Gyldendal akademisk forlag
      Boswijk, Albert, Thomas Thijssen, Ed Peelen. 2007. The experience economy : a new perspective. Pearson Education
      Gilmore, James H. & B. Joseph Pine II. 2007. Authenticity : what consumers really want. Harvard Business School Press
      Mossberg, Lena. 2007. Å skape opplevelser : fra OK til WOW!. Fagbokforlaget.

      Course outline

        Computer-based tools


        Learning process and workload


          Examination


          Examination code(s)


          Examination support materials


          Re-sit examination


          Additional information

          Semester

          Oversettelser