ELE 3720 Media Training

APPLIES TO ACADEMIC YEAR 2012/2013

ELE 3720 Media Training

Responsible for the course
Morten William Knudsen

Department
Department of Marketing

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
Media has a greate influence on a companys reputation. Without knowledge about principle of journalism, news citeria as well as how to handle the journalists in an interview situation, you are often helpless in the meeting with journalists. This course represents strategic and tactical guidelines on all aspects of developing and implementing a successful media relations program.

Learning outcome

    Prerequisites


    Compulsory reading
    Books:
    Cappelen, Anders W. 2012. Bruk pressen 3.0 Komplett guide i presserelatert PR. 3. utgave. PR forlaget. 613 sider

    Recommended reading
    Books:
    Apeland, Nils M. 2010. Det gode selskap : omdømmebygging i praksis. 2. utg. Hippocampus. 226 sider

    Course outline

      Computer-based tools
      Access to internet

      Learning process and workload


        Examination


        Examination code(s)


        Examination support materials


        Re-sit examination


        Additional information

        Semester

        Oversettelser