ELE 3718 Media Management and Economics - RE-SIT EXAMINATION

ELE 3718 Media Management and Economics - RE-SIT EXAMINATION

Course code: 
ELE 3718
Communication and Culture
Course coordinator: 
Mona Kristin Solvoll
Course name in Norwegian: 
Media Management and Economics - RE-SIT EXAMINATION
Product category: 
Bachelor - Electives
2019 Autumn
Active status: 
Re-sit exam
Level of study: 
Resit exam semesters: 
2019 Autumn
Resit exam info


Teaching language: 
Course type: 
One semester

This course deals with topics related to marketing, market communication, public relations, business and management.

Learning outcomes - Knowledge

Students shall develop a basic understanding of how the media industry is organized, its business practices, operations, content and technology and policy regulation. Furthermore students will acquire an understanding of both traditional media sectors as well as the digital media, focusing on news media.

Learning outcomes - Skills

Students shall be able to describe and explain current media issues as well as the major economic changes that have taken place. They shall be able to apply interpretations of research and economic theories in explaining media opportunities and risks for business enterprises as well as regards marketing and public relations.

General Competence

The students shall develop an understanding of the key mechanisms in media economics and in an ethical perspective make a judgement of how these influence the media market and the media output, in addition to greater social changes. 

The course will also help develop students' pwers as critical, creative and active thinkers. 

Course content
  • Introduction to media economics - key characteristics of the media (Macro- and microeconomics, the firm, competitive market structures)
  • Public goods versus private goods (Business models for television (PSB, commercial, Pay per view) and news production (online and print))
  • Old and new supply chains in media – co-production with customers (Growth strategies, convergence, expansion and integration, produsage in content-driven media)
  • Economics of media firms - “a market point of view” or “a social policy point of view” (The advertising industry, public policy and consumer choices)
  • Characteristics of major media sectors (Television, print and internet newspapers, music industry, film and publishing)
  • Digital media economics (Business models, transaction cost theory, windowing, rights)
  • The global media economics (Media ownership, media houses, technological and cultural constrains and opportunities)
  • Business models, innovation and distruptive technology
  • Media consumption; long tail and niche media
Teaching and learning activities

Teaching takes place throughout the semester organized as lectures (36 hours).  

The lectures will cover important issues and theories of the field.

Software tools
No specified computer-based tools are required.
Additional information

For electives re-sit is normally offered at the next scheduled course. If an elective is discontinued or is not initiated in the semester it is offered, re-sit will be offered in the electives ordinary semester.


Higher Education Entrance Qualification

Required prerequisite knowledge

No particular prerequisites.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
72 Hour(s)
Exam code: 
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
36 Hour(s)
Prepare for teaching
72 Hour(s)
Student's own work with learning resources
92 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.