DIG 3670 Bachelor Thesis - Digital Communication and Marketing
The bachelor thesis is a sizeable capstone project for the digital communication and marketing bachelor program. The thesis is written individually or in groups of up to three students, where working in groups is recommended.
Students have a choice of completing a 1) traditional bachelor thesis where the research question is based on theoretical phenomenon they wish to examine or 2) a practical thesis where the research question is based on a practical problem. More information is under course content.
The student should be able to:
- Describe how to complete an independent study in a specified time period
- apply knowledge about digital communication and marketing, supported by relevant textbooks, scientific articles and other materials
- Identify the scientific requirements of the form and content in a thesis
- Reflect on the process and quality of their own work
- Identify and choose relevant theories and methods in digital communication and marketing appropriate for the topic in the thesis
- Use theories and methods in digital communication and marketing to analyze data
- Collect, evaluate, and critically interpret data relevant for the research question defined
- Write a well-structured thesis
- Critically reflect upon problems in digital communication and marketing from different perspectives
- Be aware of ethical problems in digital communication and marketing
The topic of the thesis is chosen by the students, and must be related to digital communication and marketing. More specific requirements could be announced at the beginning of the course.
A traditional bachelor thesis will follow the typical steps involved in the scientific process, from defining the research question to the conclusion. For this type of thesis, the research question is based on theoretical concepts, current research will be examined and addressed, data will be collected and analyzed to examine the theoretical concepts named, findings are discussed, and a conclusion is drawn.
A practical bachelor thesis requires close cooperation with an organization, which the student initiates and manages. The research question is formed in accordance with the organization's wishes and guidance from the supervisor. The research question should be based on a practical task, and is subsequently viewed through the lens of relevant current research in the theory section of the thesis. The thesis must include a research definition, theory, description of the project, discussion of the practical task, conclusion, and other topics which the student or supervisor deems worthy of inclusion.
Students are expected to take personal responsibility for the thesis. This responsibility includes counseling and seminars, where students must meet prepared for discussions and guidance.
Students will fill out a registration form where the theme of the thesis is stated. Then the students are then assigned a supervisor. The course is conducted over one semester and includes seminars and guidance meetings. Please see the guidelines for writing a bachelor thesis.
The course includes four seminars. For each seminar, students normally prepare and present, and / or submit material in advance. Seminar instruction is mandatory. Individual students who have not participated in the seminars and / or has not supplied documentation must expect to be invited for an oral hearing.
In addition, each group is offered up to 3 hours of individual supervision.
Quantitative analysis software relevant to the thesis, will be Nettskjema/Qualtrics, and/or JMP. Google Analytics and/or other tools will also be necessary given the thesis's topic.
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
Students must have basic knowledge of digital communication and marketing along with working knowledge of statistics and methodology.
Form of assessment:
Internal and external examiner
Examination when next scheduled course
|Group/Individual (1 - 3)
|Form of assessment:
|Examination when next scheduled course
Prepare for teaching
Group work / Assignments
Feedback activities and counselling
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 15 ECTS credit corresponds to a workload of at least 400 hours.