BTH 9816 Bachelor Thesis - Business-to-business Marketing
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APPLIES TO ACADEMIC YEAR 2015/2016 Norwegian version |
BTH 9816 Bachelor Thesis - Business-to-business Marketing
Responsible for the course
Jon Bingen Sande, Morten H Abrahamsen
Department
Department of Marketing
Term
According to study plan
ECTS Credits
15
Language of instruction
Norwegian
Introduction
Learning outcome
Prerequisites
Compulsory reading
Recommended reading
Books:
Gripsrud, Geir, Ulf Henning Olsson og Ragnhild Silkoset. 2010. Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP. 2. utg. Høyskoleforlaget
Leedy, Paul D., Jeanne Ellis Ormrod. 2014, new international ed. Practical research : planning and design. 10th ed. Pearson
Mitchell, Mark L., Janina M. Jolley. 2012. Research design explained. 8th ed. Wadsworth Cengage Learning
Course outline
Computer-based tools
Learning process and workload
Examination
Examination code(s)
Examination support materials
Re-sit examination
Additional information
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