BTH 9816 Bachelor Thesis - Business-to-business Marketing

APPLIES TO ACADEMIC YEAR 2015/2016
Norwegian version

BTH 9816 Bachelor Thesis - Business-to-business Marketing


Responsible for the course
Jon Bingen Sande, Morten H Abrahamsen

Department
Department of Marketing

Term
According to study plan

ECTS Credits
15

Language of instruction
Norwegian

Introduction


    Learning outcome

      Prerequisites


      Compulsory reading

      Recommended reading
      Books:
      Gripsrud, Geir, Ulf Henning Olsson og Ragnhild Silkoset. 2010. Metode og dataanalyse : beslutningsstøtte for bedrifter ved bruk av JMP. 2. utg. Høyskoleforlaget
      Leedy, Paul D., Jeanne Ellis Ormrod. 2014, new international ed. Practical research : planning and design. 10th ed. Pearson
      Mitchell, Mark L., Janina M. Jolley. 2012. Research design explained. 8th ed. Wadsworth Cengage Learning


      Course outline

        Computer-based tools


        Learning process and workload



          Examination

          Examination code(s)


          Examination support materials


          Re-sit examination


          Additional information