BST 9815 Business-to-business Marketing
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APPLIES TO ACADEMIC YEAR 2016/2017 Norwegian version |
BST 9815 Business-to-business Marketing
Responsible for the course
Jon Bingen Sande, Morten H Abrahamsen
Department
Department of Marketing
Term
According to study plan
ECTS Credits
15
Language of instruction
Norwegian
Introduction
Learning outcome
Prerequisites
Compulsory reading
Books:
Nes, Erik B., Harald Biong og Jon Bingen Sande. 2016. Markedsføring på bedriftsmarkedet. 4. utg. Universitetsforlaget
Collection of articles:
Abrahamsen og Sande. Artikkelsamling til B2B markedsføring. Oversikt over artikler og cases som inngår publiseres på Itslearning
Recommended reading
Course outline
Computer-based tools
Learning process and workload
Examination
Examination code(s)
Examination support materials
Re-sit examination
Additional information
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