BIK 3122 Well-Being

BIK 3122 Well-Being

Course code: 
BIK 3122
Department: 
Marketing
Credits: 
7.5
Course coordinator: 
Anders Gustafsson
Course name in Norwegian: 
Lev vel
Product category: 
Executive
Portfolio: 
Special Course
Semester: 
2021 Autumn
Active status: 
Active
Level of study: 
Bachelor
Teaching language: 
Norwegian
Course type: 
One semester
Introduction

We live in a world where the norm is change but we do not pay enough attention to how it is done. This is a course on the structured process of creating service innovation in the public sector – both incremental and radical. Services are something we use and relate to everyday, but we rarely reflect on what makes them unique and thus how to think when we make changes to them. Also, most of the existing methods are developed for the purpose of developing products. The methods in focus of this course are different ways to understand the users better and it will be a mix of theory and practice.

The purpose of this course is to go further into the process of developing new solutions (service innovations) with the goal of giving the participants enough knowledge and practice to apply this in their own organization.

Learning outcomes - Knowledge

Learn and understand

  • The logic of service
  • What new service development, service design, and service innovation are
  • The process of developing service innovations
  • The importance and how to understand users/patients/customers
  • Knowledge about selected methods to capture and understand users/patients/customers
Learning outcomes - Skills

Be able to

  • Carry out a structured improvement/development process from start to finish
  • Apply specific methods such as
    • User profile
    • User Journey mapping
    • User involvement
  • Use important methods and tools within service design
General Competence

Students will:

  • Acquire a tolerant, accepting and experimenting attitude to complexity and change through new models for learning, leadership and action
  • Gain experience in Service Design methodologies - skills of observation, analysis, and creativity that lead to the formulation of relevant and valuable solutions for the user(s) as well as viable and feasible for the service provider.
Course content
  • Service logic
  • New service development, service innovation and service design
  • The new service development process
  • Evaluating a service innovation
  • Understanding the user
  • Tools to capture user information
  • Designing a new solution
Teaching and learning activities

The course is run in three modules. The first module is a more theoretical introduction to the topic. The second module is a more practical oriented workshop where participants practice the user involvement approach. Finally, the third module builds on participants’ application of new service development project in their own context.

 

The examination is the completion of an improvement/innovation project in the participants’ own context. The reporting of the project can be in a simple form (powerpoint) but it needs to detail all steps that were carried out and the motivation why they were necessary. It should also reflect on the impact of the change.

 

In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.

Software tools
Software defined under the section "Teaching and learning activities".
Qualifications

Higher Education Entrance Qualification.

Exam categoryWeightInvigilationDurationGroupingComment exam
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
BIK 31221
Grading scale:
ECTS
Grading rules:
Internal and external examiner
Resit:
Examination when next scheduled course
100No1 Semester(s)Individual (1 - 3)
Exams:
Exam category:Submission
Form of assessment:Written submission
Weight:100
Invigilation:No
Grouping (size):Individual (1-3)
Duration:1 Semester(s)
Comment:
Exam code:BIK 31221
Grading scale:ECTS
Resit:Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
100
Student workload
ActivityDurationComment
Teaching
35 Hour(s)
Group work / Assignments
25 Hour(s)
Completion of the tasks from the lectures
Student's own work with learning resources
65 Hour(s)
Examination
75 Hour(s)
Completion of the improvement/innovation task
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.