BIK 2950 Sustainable Business

BIK 2950 Sustainable Business

Course code: 
BIK 2950
Course coordinator: 
Cecilie Staude
Course name in Norwegian: 
Bærekraft som konkurransefortrinn
Product category: 
Executive - Special Course
2023 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
One semester

The framework conditions in the public and private sector are changing. The EU's climate plan, requirements for green growth, and increased focus on sustainable processes, products and services, affect business models, strategy and practice in all sectors. At the same time, the consumers of the future are drawn to companies that want to contribute to a positive change in the world. It leads the business community in the direction of not only financial returns, but also a social responsibility that affects innovation, strategy, marketing and communication.

Learning outcomes - Knowledge

After completing the course, students should be able to:

• have an overview of key theories, methods and approaches within sustainability and environmental economics
• have knowledge of sustainable business management and how to develop a sustainable business strategy
• be able to apply theory for innovation of smart ideas / business models in own business
• have knowledge of marketing sustainable companies, products and services

Learning outcomes - Skills

After completing the course, students should be able to:
• apply theory to explore and study the future of sustainable business modeling
• contribute to the transition to sustainable growth in one's own organization; strategy, management and organization
• participate in the assessment of sustainable innovations and their profitability
• plan and implement marketing measures to make sustainability visible in one's own business

General Competence

After completing the course, students should:

· Have insight into and be able to reflect on how trends and political goals for sustainability contribute to the green shift being in a new phase

· Be able to critically assess ethical aspects of own business operations

· Communicate and discuss relevant professional issues and openness and transparency as core values ​​in sustainability communication in order to have an impact on their messages

Course content

• Global challenges, an environmental, economic, social, problem
• The green shift, current trends and future scenarios for green growth towards 2030?
• The UN's Sustainability Goals and the role of business and industry
• Green Growth and sustainable business models
• Green management and strategy design
• Segmentation and market development for sustainable consumption
• Green innovations and the innovation process
• Climate risk
• Climate communication and psychological barriers
• Sustainability and brand positioning
• Media strategy - communication channels and networks  

Teaching and learning activities

The course is conducted over 10 weeks, as a combination of 2 x 2 days with classroom teaching, online teaching between the sessions and professional discussion around exam-relevant reflection questions in the course's digital classroom. There will be clear bridges between network and collection so that the activities overlap and build on each other.

The curriculum for the physical gatherings is supplemented with external lecturers taken from Norwegian companies in the private and public sector who have either completed, or are in the process of innovating existing business models for sustainability. It is planned for active participation and that the students contribute with their own experiences, both in class discussions and between sessions.

Exam: Project assignment that counts 100% of the grade. The assignment is to develop and document a green innovation / change in their own business, or other topic the student is passionate about, as well as develop a plan for how the innovation will be marketed. The project assignment, which must be a maximum of xxxx words, is handed in at the start of the semester and must be handed in after the course has ended


In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.

Software tools
No specified computer-based tools are required.

Higher Education Entrance Qualification

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Required prerequisite knowledge

Higher Education Entrance Qualification

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Exam category: 
Form of assessment: 
Written submission
Group/Individual (1 - 3)
1 Semester(s)
The students must hand in a project paper at the end of the course counting 100%. The paper should not exceed 20 pages of text, eksl litteratur list, table og content and summary
Exam code: 
BIK 29501
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
Total weight: 
Student workload
72 Hour(s)
32 Hour(s)
Digital resources
  • Interactive video
  • Interactive websites
13 Hour(s)
Group work / Assignments
23 Hour(s)
Student's own work with learning resources
60 Hour(s)
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.