BIK 2902 Logistics and Marketing
This course addresses the development of supply chains and implementation of logistics processes. Selection and management of various forms of organization in the supply chain is essential. The same applies to the physical and administrative processes associated with acquiring, managing, storing, and transporting raw materials and finished goods.
There are close links between subjects logistics and marketing. In this course you will learn about how these disciplines are interrelated and complementary. One sees challenges from both disciplines, put simply explains the logistics side of the course the physical flow of goods and how channels can be operationalized and marketing section presents how the chain is built up. Product management is about managing a company's products with the aim of creating values for both the company and its customers.
Management of supply chains require that we look at all the players in a holistic perspective. Logistics processes cut across traditional functional areas within the company and they include both suppliers and customers. The way the processes carried on, has significant impact on both the competitiveness and profitability. As disciplines, logistics and marketing have evolved where the main focus was on subsides of a holistic view of management of the supply chain.
After completing the course, students will have an understanding of the managerial challenges it involves entering into a binding partnership that supply chains represent, and a basic understanding of logistics processes.
After completing the course, students will have:
- Knowledge of alternative forms of cooperation between companies in the supply chain
- Know the driving forces behind the choice of cooperation between enterprises in supply chains
- Knowledge of the relationship between leadership, power and conflict management.
- Knowledge of how customer relationships are connected in a network of industrial relations (from relations to network)
- Know the logistic models for managing supply chains. Examples include DuPont analysis, total cost analysis, ABC analysis, inventory models and classification models.
- Examples of concepts that should be explained:
- Delivery Service
- LogistikkostnaderKunde and supplier relationships
- Product management
- Vertical integration
After completing the course, students will be able to explain how a customer-focused and market-based, combining economic, social and political perspectives to analyze marketing channels and physical goods.
Students will be able to:
- Assess and classify a company's various relationships and to understand how they are affected mutually
- Performing a distribution analysis to find the most effective channels from manufacturer to end customer.
- Perform a vendor analysis and learn how they can make your purchase more effectively and how should and can establish close relationships with some suppliers.
- Perform an inventory analysis, and to calculate forecasts for future sales
- Consider appropriate and cost-effective delivery service intermediaries in the supply chain
- Identify and assess the impact of the choice of different ways to organize the supply chain
- Consider various forms of impact and implementation of strategies in the supply chain based on power and dependence
- Be able to manage a portfolio of product categories and products,
After completing the course, students should be aware that effective distribution channels may conflict with the objective of protecting the environment. They will also develop an ethical awareness related to the management of suppliers in a procurement context.
- Logistics concept
- Marketing concept
- Service Levels and market coverage
- Transport, forecasting and inventory management
- Marketing Channels
- Different service levels and market coverage in the marketing channel
- Customer service
- Power and conflicts
- Product management
- Product portfolio
- Marketing mix
The course will be conducted through lectures and exercises, a total of 45 lessons.
In this course, students will participate in a digital supply chain game, RealGame. This game will strengthen the understanding of challenges in a supply chain and students can expect questions from the game under the examination.
In all BI Executive courses and programs, there is a mutual requirement for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
No special previous knowledge is required for taking this course.
Form of assessment:
Examination when next scheduled course
|Form of assessment:
|Examination when next scheduled course
Group work / Assignments
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.