PRK 3647 Introduction to Graphic Design
APPLIES TO ACADEMIC YEAR 2012/2013
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PRK 3647 Introduction to Graphic Design Responsible for the course Peggy S Brønn Department Department of Communication - Culture and Languages Term According to study plan ECTS Credits 7,5 Language of instruction Norwegian Introduction This is a theoretical and practical course that seeks to increase awareness of visual communications. The students will get an introduction to graphic design so that in their future work with Public Relations they are in a better position to communicate with graphic experts about visual solutions and also have the knowledge to be able to evaluate recommendations. The course will help students make qualitative decisions by evaluating visual communication between organizations and their stakeholders. Through 'playing' with the subject, students will develop a greater visual competence and grasp essential problem situations. Learning outcome Students will learn to appreciate graphic design and how it is used to meet public relations objectives. Specifically they will learn:
Acquired Skills Upon completion of this course students will be able to judge and evaluate, and eventually provide advice on elementary elements of visual communication for a client or employer Reflection Students will improve their visual literacy and begin to observe more critically. They will also learn to apply the principles of visual communication ethically in the practice of Public Relations. Prerequisites The course is based on knowledge from the previous course PRK 3406 Introduction to Public Relations or equivalent. Compulsory reading Books: Lupton, Ellen and Jennifer Cole Phillips. 2008. Graphic design : the new basics. Maryland Institute College of Art Lupton, Ellen. 2010. Thinking with type : a critical guide for designers, writers, editors, & students. 2nd rev. and expanded ed. Princeton Architectural Articles: Handouts og notater. Publsieres på It's Learning Recommended reading Books: Rannem, Øyvin. 2005. Typografi og skrift. Abstrakt forlag Course outline
Computer-based tools Basic computer skills are essential. Part of the course will be taught in the PC lab using specially-designed software. Learning process and workload The course will primarily consist of lectures with an emphasis on practice by students. 30 hours will be based on lectures supplemented with cases that the students will be required to comment on at class meetings. Final grade in the course will be based on a portfolio assessment and a written examination. The portfolio must following contents:
Recommended workload in hours:
Examination Final grade in the course will be based on following activities and weights: Part 1 – Portfolio evaluation, counts 70% of final grade Details about portfolio requirements are given under the paragraph Learning process and workload. Part 2 – A three-hour individual written examination, counts 30% of final grade. Both parts must be completed and passed to obtain final grade. Examination code(s) PRK 36471 Portfolio assessment, counts for 70% of the grade in PRK 3647 Introduction to Graphic Design, 7.5 ECTS. PRK 36472 Written examination, counts for 30% of the grade in PRK 3647 Introduction to Graphic Design, 7.5 ECTS. Examination support materials All support materials are allowed for the portfolio assessment. Copies of the submitted portfolio PRK 36471 is allowed for the written exam. Re-sit examination A re-sit examination both for the portfolio and the written exam are offered at the next regular course. Re-sit examinations can be taken separately. Additional information |
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