PRK 3413 Foundations of Communication

PRK 3413 Foundations of Communication

Course code: 
PRK 3413
Department: 
Communication and Culture
Credits: 
7.5
Course coordinator: 
Alexander Buhmann
Product category: 
Bachelor
Portfolio: 
Bachelor of PR and Market Communication  - Programme Courses
Semester: 
2017 Autumn
Active status: 
Active
Teaching language: 
Norwegian/English
Course type: 
One semester
Introduction

This course provides an introduction to the foundations of communication for students interested in public relations and/or marketing communication. The course covers the history of communication study, theories important to all areas of communication, the contexts in which communication occurs, and the issues that must be examined by students of communication. Students receive an introduction to the various types of communication used by organizations: interpersonal, small group, corporate, marketing, organizational, mass communication, and inter cultural communication. It is designed to acquaint students with the broad and exciting field of communication and provide a grounding in the basic concepts that communication practitioners use to help their organizations succeed. The focus of the course is on individuals and communication which provides the basis for exploring effective communication between an organization and its various stakeholders.

Learning outcomes - Knowledge

Students will acquire the basic knowledge enabling them to continue their studies in public relations and marketing communication.
 

Learning outcomes - Skills

Upon completion of this course students will be able to:

  • Define the fundamental characteristics of communication.
  • Describe the characteristics of various communication contexts.
  • Explain the key theories associated with the communication process.
  • Describe career options in the field of communication.
  • Describe the basic communication functions found in organizations and their differences.
  • Communicate better on a personal level.
Learning Outcome - Reflection

Students will reflect critically and empathically on their communication, the communication of diverse others and the communication of organizations with an awareness of corresponding ethical implications.

Course content

Communication Foundations

  • Theoretical foundations
  • Historical and contemporary perspectives
  • Stakeholder theory and issues management

Communication Processes and Skills

  • Perceiving and understanding
  • Engaging in verbal and nonverbal communication
  • Listening and responding
  • Creating communication climates
  • Adapting communication to cultures and social communities

Contexts of Communication

  • Personal identity
  • Personal relationships
  • Groups and teams
  • Organizations; managerial, public relations, marketing
  • Mass communication
  • Digital media and online
Learning process and requirements to students

This course will be based primarily on lecture but part of the learning process will require students to engage through active discussion and through a presentation of a topic assigned to them by the lecturer in groups of no more than 3. The lecturer will assign students to a group.  39 hours will be used in the classroom divided between lectures and presentations. 

This is a course with continuous assessment (several exam components) and one final exam code. Each exam component is graded by using points on a scale from 0-100. The components will be weighted together according to the information in the course description in order to calculate the final letter grade for the examination code (course). Students who fail to participate in one/some/all exam elements will get a lower grade or may fail the course. You will find detailed information about the point system and the cut off points with reference to the letter grades when the course starts.

At re-sit all exam components must, as a main rule, be retaken during next scheduled course.

Software tools
No specified computer-based tools are required.
Qualifications

Higher Education Entrance Qualification.

Required prerequisite knowledge

No particular prerequisites.

Exam categoryWeightInvigilationDurationSupport materialsGroupingComment exam
Exam category:
Activity
Form of assessment:
Presentation
Exam code:
PRK34131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
10No30 Minute(s)Group (1 - 3)Students will present material from the readings assigned to them by the lecturer in groups of 3 to the entire class. All group members must be present for the presentation.
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
PRK34131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
30Yes2 Hour(s)
  • Bilingual dictionary, Native tongue - English
Individual Mid-term exam. A new exam for the mid-term exam will be given the same semester for those students who have a valid reason for missing the exam. (No New exam will be given for the final exam or presentation the same semester.)
Exam category:
Submission
Form of assessment:
Written submission
Exam code:
PRK34131
Grading scale:
Point scale
Grading rules:
Internal examiner with external supervisor
Resit:
All components must, as a main rule, be retaken during next scheduled course
60No1 Semester(s)Group (1 - 3)Any student wishing to work alone must get special permission from the lecturer.
Exams:
Exam category:Activity
Form of assessment:Presentation
Weight:10
Invigilation:No
Grouping (size):Group (1-3)
Support materials:
Duration:30 Minute(s)
Comment:Students will present material from the readings assigned to them by the lecturer in groups of 3 to the entire class. All group members must be present for the presentation.
Exam code:PRK34131
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:30
Invigilation:Yes
Grouping (size):Individual
Support materials:
  • Bilingual dictionary, Native tongue - English
Duration:2 Hour(s)
Comment:Mid-term exam. A new exam for the mid-term exam will be given the same semester for those students who have a valid reason for missing the exam. (No New exam will be given for the final exam or presentation the same semester.)
Exam code:PRK34131
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam category:Submission
Form of assessment:Written submission
Weight:60
Invigilation:No
Grouping (size):Group (1-3)
Support materials:
Duration:1 Semester(s)
Comment:Any student wishing to work alone must get special permission from the lecturer.
Exam code:PRK34131
Grading scale:Point scale
Resit:All components must, as a main rule, be retaken during next scheduled course
Exam organisation: 
Continuous assessment
Grading scale: 
ECTS
Total weight: 
100
Student workload
ActivityDurationComment
Teaching on Campus
33 Hour(s)
Other in classroom
6 Hour(s)
Presentations
Prepare for teaching
36 Hour(s)
Student's own work with learning resources
18 Hour(s)
Journal preparation
Student's own work with learning resources
107 Hour(s)
Home work and reading
Exam preparation
Sum workload: 
200

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.