NVH 2603 Internationalization of Retailing - RE-SIT EXAMINATION
APPLIES TO ACADEMIC YEAR 2012/2013
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NVH 2603 Internationalization of Retailing - RE-SIT EXAMINATION Responsible for the course Tor Morten Løland Department Department of Marketing Term According to study plan ECTS Credits 6 Language of instruction Norwegian Introduction Objective Give the course participants a basic understanding of the challenges facing the retail industry when approaching markets outside the home country. Based on retail company core mission, core concepts and competencies, the students shall be able to analyze markets and recommend strategies for international expansion. Retailing in Europe, North America and Asia will be studied. Prerequisites Two years of Bachelor Studies at BI or a comparable academic institution. Compulsory reading Books: Dawson, John, Roy Larke and Masao Mykoyma, ed. 2006. Strategic issues in international retailing. London : Routledge Sternquist, Brenda. 2007. International retailing. 2nd ed. New York : Fairchild Collection of articles: Løland, Morten. 2008. Artikkelsamling til Internasjonalisering av varehandelen. Oslo: Handelshøyskolen BI Recommended reading Books: Bruce, Margaret, Christopher M. Moore, Grete Birtwistle. 2004. International retail marketing : a case study approach. Amsterdam : Elsevier Butterworth Heinemann Howe, Stewart, ed. 2003. Retailing in the European Union : structures, competition and performance. London : Routledge Course outline
Computer-based tools Not used in this course. Course structure A total of 36 hours, consisting of lectures, student workshops, presentations and information search on the Internet. Examination A three-hour written examination. Examination code(s) NVH 26031: Written examination; accounts 100% to obtain final grade in NVH 2603 Internasjonalisering av varehandelen. Examination support materials No support materials are allowed. Re-sit examination This course was teached for the last time autumn 2010.Re-sit exam will be offered every term from autumn 2011 even spring 2013. Additional information |
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