NVH 2601 Media strategy for retail sector - RE-SIT EXAMINATION
APPLIES TO ACADEMIC YEAR 2012/2013
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NVH 2601 Media strategy for retail sector - RE-SIT EXAMINATION Responsible for the course Cecilie Staude Department Department of Marketing Term According to study plan ECTS Credits 6 Language of instruction Norwegian Introduction Various circumstances lately, has seriously put the retail sector on the journalists agenda. News articles, in all kinds of media, about the trade, retailers, shopping malls as well as suppliers have resulted in negative focus and low reputation for many representatives. Without knowledge about the rules and routines in the media - written as well as unwritten - you are often helpless in the contact with the journalists. To choose the right media strategy is therefore more important than ever. Objective The course is an introduction course to media strategy, with relevance to structure, planning and implementation of contact with the media. With the basis of knowledge regarding the credibility, influence and circulation of the media, the students will learn that a strategic approach is necessary to obtain positive effect from all communication activities. With help from the ABC of journalism, the students will learn about using the newspaper-, radio- and television interview to communicate thir messages. Prerequisites No prerequisites. Compulsory reading Books: Harr, Erik. 2006. Medielobbyisme : kunsten at sætte en dagsorden. Børsen. 170. (Denne boken kan kun skaffes fra en Akademika bokhandel, eller på www.akademika.no) Kristensen, Aina L.L., Øystein Bonvik, Anders Cappelen. 2007. God PR : norsk markeds-PR i praksis. Oslo : Kommunikasjonsforaget Recommended reading Books: Apeland, Nils M. 2007. Det gode selskap : omdømmebygging i praksis. Høvik : Hippocampus Vinje, Finn-Erik. 2009. Skriveregler. 9. utg. Oslo : Aschehoug Øystein Bonvik og Peggy Simic Brønn. 2010. Virksomhetens Stemme. 1. utg. Gyldendal Akademiske forlag Course outline
Computer-based tools Course structure 36 hours of classroom teaching and practical exercises. Examination A four- hour individual written exam. Examination code(s) NVH 26011 – Written exam, counts 100% to obtain a grade in the course NVH 2601 Media strategy for retail sector, 6 ECTS credits. Examination support materials None. Re-sit examination This course was lectured for the last time spring 2011. A re-sit exam will be offered every term from autumn 2011 even spring 2013. Additional information |
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