MRK 3634 Innovation
MRK 3634 Innovation
Truly innovative, disruptive technologies and processes that deviate from the past will be needed for creating innovations that will address the world’s problems. At the heart of the innovation process lies the understanding of customer needs, both current needs as well as future needs. By creating products that meet customer needs, companies can create products that customers love to use, rather than use out of necessity. Such emotional resonance is needed when creating disruptive innovations that deviate from the past.
The course introduces students top the principles of design-driven innovation, with the purpose of introducing design thinking and other practically orientated frameworks of innovation that enables the creation of successful new products. Using the user-centered design process, students will learn how to get deep understanding of user’s needs and emotions. Participants will practice various research methods and tools, including observational research, needs list, personas, and storyboards. With these tools, students will be able to create innovations that communicate empathy and resonate with customers on an emotional level. Students will learn and practice the design-driven design process through a series of lectures and hands-on exercises.
After completing the course students will be able to:
• explain core concepts related to design-driven innovation
• describe the different steps involved in the design-driven innovation process
• utilize the tools involved in a design-driven innovation process
After completing the course students will be able to:
• plan, initiate and analyze design-driven innovation projects
• optimize the new product development process to better meet customer needs
• evaluate the outcomes of a design-driven innovation project
After completing the course students will be able to:
- resonate with customers with the use of empathy
- collaborate with others for improving the success of a new product development process
- actively present acquired knowledge and experiences
The students will be involved in the different stages of the innovation development process and work on an innovation project of their choice during the course. The course consists of lectures, video material, and practical seminars.
The course is carried out as class teaching, discussion assignments and workshops with practical exercises.
E-learning
In course delivery as online courses, lecturer will, in collaboration with the student administration, organize an appropriate course implementation, combining different learning activities and digital elements on the learning platform. Online students are also offered a study guide that will contribute to progression and overview. Total recommended time spent for completing the course also applies here.
Re-sit examiniation
Students that have not gotten approved the coursework requirements, must re-take the exercises during the next scheduled course.
Students that have not passed the written examination or who wish to improve their grade may re-take the examination in connection with the next scheduled examination.
Higher Education Entrance Qualification
Disclaimer
Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.
No specific prerequisites are required.
| Mandatory coursework | Courseworks given | Courseworks required | Comment coursework |
|---|---|---|---|
| Mandatory | 1 | 1 |
| Assessments |
|---|
Exam category: Submission Form of assessment: Written submission Weight: 80 Grouping: Group (5 - 8) Duration: 1 Semester(s) Comment: All exams must be passed to obtain a final grade in the course. Exam code: MRK 36341 Grading scale: ECTS Resit: Examination when next scheduled course |
Exam category: Submission Form of assessment: Structured test Invigilation Weight: 20 Grouping: Individual Support materials:
Duration: 1 Hour(s) Comment: Multiple-choice test. All exams must be passed to obtain a final grade in the course. Exam code: MRK 36342 Grading scale: ECTS Resit: Examination every semester |
All exams must be passed to get a grade in this course.
| Activity | Duration | Comment |
|---|---|---|
Teaching | 6 Hour(s) | |
Seminar groups | 18 Hour(s) | |
Prepare for teaching | 60 Hour(s) | |
Group work / Assignments | 116 Hour(s) |
A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 7,5 ECTS credit corresponds to a workload of at least 200 hours.