MRK 3633 Service and Innovation
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APPLIES TO ACADEMIC YEAR 2016/2017 Norwegian version |
MRK 3633 Service and Innovation
Responsible for the course
Line Lervik-Olsen
Department
Department of Marketing
Term
According to study plan
ECTS Credits
7,5
Language of instruction
Norwegian
Introduction
Learning outcome
Prerequisites
Compulsory reading
Books:
Andreassen, Tor Wallin og Line Lervik-Olsen. 2016. Service og innovasjon. 2. utg. Fagbokforlaget
Collection of articles:
Line Lervik-Olsen. 2015. Artikkelsamling: Service og Innovajon. Tilgjengelig på Its Learning
Other:
Cases. Disse regnes som en del av pensum og utgiftene dekkes av studenten selv
Recommended reading
Course outline
Computer-based tools
Learning process and workload
E-learning
In course delivery as online courses or evening classes, will lecturer, in collaboration with the Academic Services Network and evening studies, organize an appropriate combination of digital and class room teaching. Online students are also offered a study guide, which will help progression and overview. Total recommended amount of time for completion of the course also applies here.
Examination
Examination code(s)
MRK 36331 Process evaluation accounts for 100 % of the final grade in MRK 3633 Service and innovation, 7,5 credits.
Examination support materials
Re-sit examination
A re-sit exam is possible in connection with the next scheduled course.
Additional information
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