MRK 3633 Service and Innovation

APPLIES TO ACADEMIC YEAR 2016/2017
Norwegian version

MRK 3633 Service and Innovation


Responsible for the course
Line Lervik-Olsen

Department
Department of Marketing

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction


    Learning outcome

      Prerequisites


      Compulsory reading
      Books:
      Andreassen, Tor Wallin og Line Lervik-Olsen. 2016. Service og innovasjon. 2. utg. Fagbokforlaget

      Collection of articles:
      Line Lervik-Olsen. 2015. Artikkelsamling: Service og Innovajon. Tilgjengelig på Its Learning

      Other:
      Cases. Disse regnes som en del av pensum og utgiftene dekkes av studenten selv


      Recommended reading

      Course outline

        Computer-based tools


        Learning process and workload
        E-learning
        In course delivery as online courses or evening classes, will lecturer, in collaboration with the Academic Services Network and evening studies, organize an appropriate combination of digital and class room teaching. Online students are also offered a study guide, which will help progression and overview. Total recommended amount of time for completion of the course also applies here.



        Examination

        Examination code(s)
        MRK 36331 Process evaluation accounts for 100 % of the final grade in MRK 3633 Service and innovation, 7,5 credits.

        Examination support materials


        Re-sit examination
        A re-sit exam is possible in connection with the next scheduled course.

        Additional information