APPLIES TO ACADEMIC YEAR 2015/2016 Norwegian version

MRK 3520 Logistics and Marketing channels

Responsible for the course
Eirill Bø

Department
Department of Accounting - Auditing and Business Analytics

Term
According to study plan

ECTS Credits
7,5

Language of instruction
Norwegian

Introduction
This course addresses the development of supply chains and implementation of logistics processes. Selection and management of various forms of organization in the supply chain is essential. The same applies to the physical and administrative processes associated with acquiring, managing, storing, and transporting raw materials and finished goods.

There are close links between subjects logistics and marketing. In this course you will learn about how these disciplines are interrelated and complementary. One sees challenges from both disciplines, put simply explains the logistics side of the course the physical flow of goods and how channels can be operationalized and marketing section presents how the chain is built up.

Management of supply chains require that we look at all the players in a holistic perspective. Logistics processes cut across traditional functional areas within the company and they include both suppliers and customers. The way the processes carried on, has significant impact on both the competitiveness and profitability. As disciplines, logistics and marketing have evolved where the main focus was on subsites of a holistic view of management of the supply chain.

Please Note!
This course overlaps with a group of subjects in the ELE 3715 Logistics and Marketing Channels (7,5 credits) and MAD 1214 Logistics (7,5 credits). Consequently a combination of these courses cannot be approved in a bachelor's degree.

Learning outcome
After completing the course, students will have an understanding of the managerial challenges it involves entering into a binding partnership that supply chains represent, and a basic understanding of logistics processes.

Acquired Knowledge
After completing the course, students will have:

• Knowledge of alternative forms of cooperation between companies in the supply chain
• Know the driving forces behind the choice of cooperation between enterprises in supply chains
• Knowledge of the relationship between leadership, power and conflict management.
• Knowledge of how customer relationships are connected in a network of industrial relations (from relations to network)
• Know the logistic models for managing supply chains. Examples include DuPont analysis, total cost analysis, ABC analysis, inventory models and classification models.
• Examples of concepts that should be explained:
  • Delivery Service
  • LogistikkostnaderKunde and supplier relationships
  • Vertical integration
  • Franchising

• Assess and classify a company's various relationships and to understand how they are affected mutually
• Performing a distribution analysis to find the most effective channels from manufacturer to end customer.
• Perform a vendor analysis and learn how they can make your purchase more effectively and how should and can establish close relationships with some suppliers.
• Perform an inventory analysis, and to calculate forecasts for future sales
• Consider appropriate and cost-effective delivery service intermediaries in the supply chain
• Identify and assess the impact of the choice of different ways to organize the supply chain
• Consider various forms of impact and implementation of strategies in the supply chain based on power and dependence

• Logistics concept
• Marketing concept
• Service Levels and market coverage
• Transport, forecasting and inventory management
• Purchasing
• Marketing Channels
• Different service levels and market coverage in the marketing channel
• Customer service
• Environment
• Power and conflicts