MET 2430 Qualitative Research Methods - RE-SIT EXAMINATION
APPLIES TO ACADEMIC YEAR 2012/2013
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MET 2430 Qualitative Research Methods - RE-SIT EXAMINATION Responsible for the course Elisabeth Falck, Tor Grenness Department Department of Marketing Term According to study plan ECTS Credits 6 Language of instruction Norwegian Introduction Objective It aims to teach and train the students in the use of qualitative marketing and organizational research methods for compilation, analysis and interpretation of data, e.g. to diagnose organizational cultures or to disclose purchase motives. Since a certain link to the quantitative method is desired, emphasis will be placed on an assessment of the strengths and weaknesses of the qualitative aspects in relation to the quantitative aspects, while the possibility of combining the methods will be stressed. Prerequisites MET 2360 Methods and dataanalysis or equivalent. Compulsory reading Books: Askheim, Ola Gaute Aas og Grennes Tor. 2008. Kvalitative metoder for markedsføring og organisasjonsfag. Universitetsforlaget Berg, Bruce L. 2009. Qualitative research methods for the social sciences. 7th ed. Allyn & Bacon Collection of articles: Grenness, Tor. 2005. Artikkelsamling til kurset Kvalitative Metoder. Handelshøyskolen. Revidert utgave. Oslo: Handelshøyskolen BI Recommended reading Books: Johannessen, Asbjørn, Per Arne Tufte og Line Kristoffersen. 2006. Introduksjon til samfunnsvitenskapelig metode. 3. utg. Oslo : Abstrakt Course outline Basic methodoligical challenges
The qualitative research design
Computer-based tools Computer-based tools are not used in this course. Course structure The course is based on 36 hours of lectures and exercises and is a preparal for the Bachelor thesis. Examination A one week projectstudy conludes the course. Examination code(s) MET 24301 - one week project, counts for 100 % of the grade in MET 2430 Qualitative Research Methods, 6 ECTS credits Examination support materials All written aids allowed for the projectexam Re-sit examination This course was lectured for the last time autumn 2010. Re-sit exam will be offered every term from autumn 2011 even spring 2013. Additional information |
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