MBA 2446 Intra/Entrepreneurship and New Wealth Creation

MBA 2446 Intra/Entrepreneurship and New Wealth Creation

Course code: 
MBA 2446
Strategy and Entrepreneurship
Course coordinator: 
Tomas Casas
Course name in Norwegian: 
Intra/Entrepreneurship and New Wealth Creation
Product category: 
MBA China
2024 Spring
Active status: 
Level of study: 
Teaching language: 
Course type: 
Associate course
Course codes for multi- or associated courses
Course codeSemester
MBA 2447
2024 Spring
MBA 2448
2024 Autumn

New businesses and related new wealth are created from scratch (entrepreneurship) as well as within existing organizations (intrapreneruship).
Most existing companies face new value creation possibilities on the basis of existing resources and capabilities. These new business opportunities can be captured by aggressive, innovative and visionary managers and exploited for the benefit of the firm. Going from tested products and well-known business models into novel offerings and innovative monetization possibilities is just as demanding and creative as starting a venture from scratch.
On the other hand, emerging technological possibilities can be captured by new start-up firms, which if successful in the market do generate tremendous returns for their founders as well as benefits to the economy and society at large.
In this module you will learn about both; new ventures and intrapreneurial projects. You will do so from a theoretical and a practical perspective. The practical part will consist of you forming venture teams and either (a) start your own firm or (b) create your own intrapreneurial project within an existing firm, ideally a real project at the firm where you work.

This module is meant to complete the other two modules on entrepreneurship and idea works by offering an organizational approach and novel techniques to exploiting new business ideas in an existing type of business, as well as in a startup setting. This course will in-depth review cases in emerging market contexts, touching upon the interaction between culture, institutions and new value creation opportunity. Lastly, the module will offer a mix of theories on creative destruction, entrepreneurship and 'control for innovation' models with a focus on renewing existing business for growth and new wealth creation in a Chinese environment.

Learning outcomes - Knowledge
  • Students have knowledge of theories of creative destruction, entrepreneurship and 'control for innovation’. 
  • Students also develop and understanding of behavioral science as it affects decision-making in relation to starting a venture, pursing high-growth scalable project at a firm and terminating a venture or project. 
  • Furthermore, students will understand teamwork as a condition for starting or renewing existing business for growth and new wealth creation in a Chinese environment
Learning outcomes - Skills
  • Students demonstrate the ability to work effectively in teams, working under pressure to deliver a project that will be evaluated in terms of its feasibility. 
  • Students develop the ability to reflect on their team work and on the emergent affective and cognitive variables that are prerequisites for high-performance team results.
  • Students acquire the skills to evaluate the sustainable value creation of a start-up, and these methods can be extended to other types of projects or organizations like corporation, investment firms or public entities.
General Competence
  • Students develop an understanding and sense for uncertainty undertaking and the related risk exposure as a pre-condition for innovative activities.
  • Students acquire a deep understanding and respect for the paradoxes, dilemmas and demands associated with new wealth creation.
  • Students develop and awareness of positive sustainability and apply it in their personal and organizational life.
Course content

The course will consist of a mixture of team work, lectures, and case discussions. Live examples and case studies will be used as an important vehicle for demonstrating the application of theory and models. However, the most important case will be your own venture or entrepreneurial project.

The following topics are covered:

  • Your Team Intrapreneurial Project or Start-up Venture: Introduction to the Module
  • Theory of Wealth Creation: From the Austrian School to Political Economy Configurations
  • Praxis of Wealth Creation: Grounding Your Pivots
  • Praxis of sustainable value creation during the process of creating new wealth

Team Project, Venture: Presentation, Evaluation and Teamwork

Teaching and learning activities

The course is conducted as a teaching module, where students have classes all day for four days, for a total of 32 hours.  

During the approximate 8 weeks between Day 1 and Day 2 the students are expected to work as teams with great energy (and hopefully excitement) on their own team ventures/projects.

Candidates may be called in for an oral hearing as a verification/control of written assignments.

Software tools:
Sustainable value creation online simulation provided usage explained in class

The course is a part of a full MBA and examination in all courses in the MBA programme must be passed in order to obtain a certificate for the MBA degree.

In all BI Executive courses and programmes, there is a mutual requirement  
for the student and the course responsible regarding the involvement of the student's experience in the planning and implementation of courses, modules and programmes. This means that the student has the right and duty to get involved with their own knowledge and practice relevance, through the active sharing of their relevant experience and knowledge.

CSR, ethics, social issues
This course aligns with the overall programme strategy to address the above-captioned issues. We will discuss the key role of value-creation (vs rent-seeking) in terms of human and social development and long-term growth, as well as associated ethical position. We will leverage the unique Elite Quality Index and the sustainable value creation prototype in this regard, which also is a reflection of the thought leadership aspects that this course ambitions to provide. Thus 6 of the teaching hours are dedicated to CSR, ethics, and social issues using the sustainable value creation framework.

Software tools
No specified computer-based tools are required.

Granted admission to the BI-Fudan MBA programme. Please consult our student regulations.

Deviations in teaching and exams may occur if external conditions or unforeseen events call for this.

Exam category: 
Form of assessment: 
Submission PDF
Group (3 - 6)
3 Month(s)
Submission in conjunction with group delivery of project and reflecting 3 months of work. Submitted document include presentation, financial plan, funding plan, potential prototype, audiovisual material and other. Counts 70% of the total grade.
Exam code: 
MBA 24461
Grading scale: 
Examination when next scheduled course
Exam category: 
Form of assessment: 
Submission PDF
3 Month(s)
Submission in conjunction with group delivery documenting individual contribution to team project reflecting 3 months of work. Counts 30% of the total grade.
Exam code: 
MBA 24462
Grading scale: 
Examination when next scheduled course
Type of Assessment: 
Ordinary examination
All exams must be passed to get a grade in this course.
Total weight: 
Student workload
32 Hour(s)
In class
Prepare for teaching
4 Hour(s)
Readings and reflection as per in-class instructions
Group work / Assignments
10 Hour(s)
Team reflection. Reflect and work on teams processes to improve WeConsciousness
Student's own work with learning resources
4 Hour(s)
Familiarization with readings
Individual problem solving
20 Hour(s)
Project work. 20 hours or more. Undergo different pivot cycles to identify project
40 Hour(s)
40 hours or more. Preparation of materials for exam, incl. presentation and excel.
Sum workload: 

A course of 1 ECTS credit corresponds to a workload of 26-30 hours. Therefore a course of 4 ECTS credit corresponds to a workload of at least 110 hours.